UX Content Writer

Position: UX Content Writer

Location: Irving, TX

About the Role

We are seeking a hands-on SEO/AEO Strategist to improve how customers discover traditional search engines, answer engines, and AI-powered search experiences. This role combines search strategy with technical diagnosis and direct implementation. The strategist will make or directly contribute to web and CMS changes—not only produce audits, recommendations, or tickets—and will work with Product, UX, Engineering, and Technology to prioritize, ship, and validate improvements. The role connects customer intent and business goals to measurable improvements in crawlability, indexation, site structure, content discoverability, and organic and AI-driven visibility.

Required Qualifications

• 5+ years of relevant experience in SEO, technical SEO, AEO, search experience, or a related discipline.

• Demonstrated ability to audit and resolve technical SEO issues involving crawlability, indexation, sitemaps, redirects, canonicalization, and site architecture.

• Hands-on experience implementing or directly contributing to web changes in HTML, metadata, templates, a CMS, or structured data. A recommendations-only or ticket-only approach is not sufficient for this role.

• Experience implementing and validating schema/structured data for search engines and answer engines.

• Practical understanding of how search engines and AI/answer platforms discover, interpret, and surface content; ability to turn findings into site changes.

• Ability to work in a site codebase or CMS and collaborate through engineering review, release, and post-deployment validation processes.

• Experience partnering with Product, UX, Engineering, and Technology to prioritize work, resolve ownership or dependency questions, and deliver changes.

• Strong analytical skills; ability to use search and site-performance data to prioritize work and assess outcomes.

• Strong written, verbal, and consultative communication skills, including the ability to explain technical findings and influence roadmap decisions.

• Experience managing multiple initiatives and working effectively in an agile product environment.

• Portfolio or documented case studies showing technical SEO/AEO work, implementation contributions, and outcomes.

Preferred Qaulifications

• Experience optimizing content for generative AI, answer engines, and conversational search experiences.

• Experience with programmatic SEO, enterprise CMS-driven optimization, and content at scale.

• Experience supporting e-commerce or transaction-driven digital experiences.

• Familiarity with marketing platforms, campaign engines, personalization systems, and enterprise search/SEO tools.

• Experience with competitive analysis, keyword and topic research, content gaps, and search trend forecasting.

• Experience integrating search requirements into UX practices or design systems.

Education:

A bachelor’s degree in Marketing, Information Science, Communications, or a related field is preferred. Equivalent relevant experience may be considered in place of a degree.