Marketing And Advertising Manager

Job Summary

The Manager of Marketing & Communications implements the Director’s strategic vision into well-run campaigns, content and day-to-day operations, and executes the full range of marcom (marketing communications) production work. The Manager helps build out the annual marcom plan into concrete projects, manages timelines and budgets, and produces and oversees content across print, web, video, social media and press/media channels. The Manager partners closely with the Director on brand, storytelling and media strategy, while also representing marcom in day-to-day coordination with programs, development, and community outreach.

Status

Full-time, Exempt, Regular
Monday through Friday, 8:30 a.m. – A private non-profit founded in 1977, Chinatown Community Development Center believes in a comprehensive vision of community. We own and/or manage approximately 36 affordable housing buildings serving over 4,500 low-income seniors, single adults, formerly homeless adults, and families of diverse ethnic and cultural backgrounds in San Francisco’s Chinatown, Tenderloin, Western Addition, and Polk Gulch neighborhoods. We also build housing, develop grassroots leadership, and engage low-income residents and youth.

Management reserves the right to add, modify, change, or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job
Execution & Project Management: Translate the Director’s marcom strategy and editorial calendar into detailed project plans, timelines and budgets; manage day-to-day execution across print, web, video, social media, and press/media initiatives.

Content Production: Handle copywriting, data collection and analysis, and content production for print, web, video, and press/media initiatives; implement and execute all social media initiatives and projects. Develop templates and content that staff, board and committee members can utilize to communicate effectively within Chinatown CDC’s brand guidelines.

Content & Campaigns: Lead the production of fundraising materials, the annual report, e-news, website updates, social media content, photo, video, multimedia and graphic design projects, and marketing collateral, working hands-on across all channels.

Brand Stewardship: Uphold and help enforce Chinatown CDC’s brand guidelines across all materials and channels; flag inconsistencies and support staff training on messaging.

Media & PR Support: Support the Director’s media strategy by maintaining the media archive, drafting press releases and talking points, and helping staff media events and crisis-communications logistics.

Reporting & Analysis: Track performance across channels (engagement, reach, campaign results) and provide the Director with regular reporting to inform strategy.

Vendor & Budget Support: Assist in managing relationships with consultants, vendors and freelancers; Strategic Planning
Help ensure that campaigns and content stay aligned with Chinatown CDC’s identity, values, mission and programmatic priorities. Marketing & Communications
Act as a day-to-day storyteller and brand steward for Chinatown CDC, producing and overseeing content that strengthens relationships with supporters and partners. Produce high-quality fundraising materials, the annual report, e-news, website updates, social media, photo, video, multimedia and graphic design projects.

Maintain and apply Chinatown CDC’s brand guidelines, ensuring materials and messages are culturally relevant and consistent across channels. Project Management
Maintain and monitor project plans, schedules, and budgets across all marcom initiatives
Prepare necessary templates and assets for internal projects (decks, presentations, etc.). Provide administrative support as needed. Surface new ideas for projects, assess their risks and benefits, and provide strategic solutions where applicable. Own the project management calendar for fulfilling each marcom goal and objective.

PR & Media
Support the Director and CEO in maintaining relationships with media spokespeople and liaisons. Help execute the media strategy and toolkit; assist with organizing media events, drafting press releases and talking points, and crisis-communications logistics. Help package communications guidance, tools and key messages for colleagues and external partners in support of Chinatown CDC’s policy, advocacy and narrative-change goals.

Coordinate with communications staff at partner organizations to keep messaging consistent during coalition or joint advocacy campaigns
Report to and work closely with the Director of Marketing & Communications; This role currently has no direct reports, but may engage with contractors, consultants and volunteers. Follow policies, procedures, and safe work practices
Strong project management skills: able to build and manage timelines, budgets and multiple concurrent workstreams.

Strong relationship-building skills with the ability to collaborate across departments and work efficiently with staff and community partners. Ability to work independently while proactively communicating with leadership and managing tight deadlines and shifting priorities.

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.
~3–5 years of experience in marketing, communications, or public relations, or a related field.
~ Experience producing communications across multiple platforms, including print, digital, email, social media, and web.
~ Experience writing, editing, and proofreading communications for diverse audiences.
~ Proficiency with tools such as Canva, Adobe Suite, After Effects, Keynote, Prezi, Google Workspace, and social media management/analytics platforms.

Experience working in a nonprofit, community-based, or mission-driven organization. Experience supporting fundraising communications, donor engagement campaigns, annual reports, or development initiatives. Experience with media relations, press outreach, and crisis communications. Familiarity with website content management systems and email marketing platforms. Knowledge of or interest in affordable housing, community development, community organizing, cultural arts, or social justice issues. Chinatown Community Development Center (CCDC) is an equal opportunity employer.

We are committed to building a diverse and inclusive workplace and do not discriminate on the basis of race (includes hairstyle and hair texture), color, religion (includes dress and grooming practices), age, sex (including pregnancy, childbirth, breastfeeding or related medical condition and reproductive health decision making), national origin (includes language restrictions), ancestry, citizenship, disability, medical condition (cancer or genetic characteristic), genetic information or characteristic, marital status, sexual orientation, gender identity or expression, veteran or military status, or participation in an EEO protected activity or any other characteristic protected by federal, state, or local law.

For certain positions this will include a fingerprint check.