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General Sales Manager - Black Hills Harley Davidson

Sonic AutomotiveRapid City, SD🇺🇸United StatesPosted 1 Sept 2026

Why This Role Stands Out

This role offers a fantastic opportunity to lead a dynamic sales team at a premier Harley-Davidson dealership, directly impacting growth and customer experience. If you have a passion for powersports sales and proven leadership skills, you'll thrive in this exciting, high-energy environment. Apply today to join a renowned brand and cultivate your sales leadership career!

Quick Overview

Seniority
Junior
Employment type
Full Time
Work mode
On Site
Location
Rapid City, SD, United States
Posted
1 week ago

Job Description

Black Hills Harley-Davidson® is a full-service Harley-Davidson® dealership and is home to the largest selection of Harley-Davidson® motorcycles, parts, accessories, and MotorClothes® apparel in the MIDWEST! Our inviting store is nestled just west of Rapid City - in the heart of the Black Hills of South Dakota. We're known nationwide for being a premier dealership with Certified Harley-Davidson® Technicians, friendly parts staff, helpful motorclothes associates, and a knowledgeable Motorcycle Sales Team that can help you with the purchase of your new Harley-Davidson® or with one of our hundreds of pre-owned motorcycles available. Each year, Black Hills Harley-Davidson® plays host to over 100 of the industry's best brands and companies who showcase their products on our 40-acre layout during the world-famous Sturgis Motorcycle Rally, which we call “The Rally at Exit 55”.

  • Steer  and manage the sales operation of new and pre-owned vehicles
  • Guide and develop your sales team by using your leadership skills and sales expertise
  • Use your management skills to forecast and create sales objectives and goals
  • Motivate your team to meet and exceed sales goals using open communication
  • Develop your sales team by using your leadership skills to offer new and different sales techniques
  • Communicate openly and consistently with your sales team and assess their needs
  • Track customer traffic peaks  to provide consistent sales floor coverage for optimal customer service
  • Be a visible leader to customers,  service driven, and confident in your sales team to provide a world-class customer experience
  • 3-5 years of experience within the sales department of a motor vehicle dealership
  • Thorough knowledge of and experience with sales of powersports
  • Proven  track record with the feature/benefit sales approach
  • Excellent leadership and managerial skills
  • Knowledge and desire to develop a sales team
  • Superior face to face communication skills, focused on a high standard of customer service
  • Organized with superior time management skills and attention to detail

Perks & Benefits:

  • Medical, Dental & Vision Insurance
  • 401(k) with Company Match
  • Paid Time Off, Increases with Tenure
  • Closed on Thanksgiving & Christmas
  • Employee Pricing on Vehicles, Parts & Service
  • Free & Discounted Gym Memberships
  • Travel Discounts on Hotels, Flights & Rentals
  • OEM Certification & Paid Manufacturer Training Opportunities
  • Career Growth within a Fortune 500 Company

All your information will be kept confidential according to EEO guidelines.

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