Business Analyst

Job Title: Business Analyst
Location: McLean, VA (Onsite – Hybrid)

Job Summary

• Seeking a Business Analyst with strong experience in Marketing and Ad Sales domains to support business analysis, requirements management, and process improvement initiatives.
• The role will partner with cross-functional teams to identify business challenges, define requirements, and deliver solutions across advertising, revenue, and digital operations.

Key Responsibilities

• Partner with Ad Sales, Traffic, Revenue Operations, Finance, and Digital teams to understand business challenges and opportunities.
• Conduct requirements gathering workshops and stakeholder interviews.
• Develop:
  • Business Requirement Documents (BRDs)
  • Functional Specifications
  • User Stories
  • Process Flows
  • Acceptance Criteria
• Analyze current-state and future-state business processes.
• Collaborate with stakeholders to support business transformation and operational improvement initiatives.

Required Skills

• Business Analysis
• Requirements Management
• Marketing domain experience
• BRD creation and documentation
• Functional Specifications
• User Story development
• Process Flow documentation
• Acceptance Criteria definition
• Stakeholder Management
• Workshop Facilitation
• Business Process Analysis

Qualifications

• Experience working within Ad Sales and Advertising domains.
• Strong understanding of:
  • Linear TV Advertising
  • Digital Advertising
  • OTT/CTV Advertising
  • Political Advertising
  • Programmatic Advertising
  • Campaign Order Management
  • Revenue Management
  • Inventory Optimization
  • Audience Targeting
• Ability to work closely with cross-functional business and operational teams.
• Strong analytical, communication, and documentation skills.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, citizenship status, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable law.