Required qualifications

• 5+ years of relevant experience in SEO, technical SEO, AEO, search experience, or a related discipline.
• Demonstrated ability to audit and resolve technical SEO issues involving crawlability, indexation, sitemaps, redirects, canonicalization, and site architecture.
• Hands-on experience implementing or directly contributing to web changes in HTML, metadata, templates, a CMS, or structured data. A recommendations-only or ticket-only approach is not sufficient for this role.
• Experience implementing and validating schema/structured data for search engines and answer engines.
• Practical understanding of how search engines and AI/answer platforms discover, interpret, and surface content; ability to turn findings into site changes.
• Ability to work in a site codebase or CMS and collaborate through engineering review, release, and post-deployment validation processes.
• Experience partnering with Product, UX, Engineering, and Technology to prioritize work, resolve ownership or dependency questions, and deliver changes.
• Strong analytical skills; ability to use search and site-performance data to prioritize work and assess outcomes.
• Strong written, verbal, and consultative communication skills, including the ability to explain technical findings and influence roadmap decisions.
• Experience managing multiple initiatives and working effectively in an agile product environment.
• Portfolio or documented case studies showing technical SEO/AEO work, implementation contributions, and outcomes.

Preferred qualifications

• Experience optimizing content for generative AI, answer engines, and conversational search experiences.
• Experience with programmatic SEO, enterprise CMS-driven optimization, and content at scale.
• Experience supporting e-commerce or transaction-driven digital experiences.
• Familiarity with marketing platforms, campaign engines, personalization systems, and enterprise search/SEO tools.
• Experience with competitive analysis, keyword and topic research, content gaps, and search trend forecasting.
• Experience integrating search requirements into UX practices or design systems.

Education

A bachelor’s degree in Marketing, Information Science, Communications, or a related field is preferred. Equivalent relevant experience may be considered in place of a degree.