Recently postedRemoteMarketing

GEO/ AEO + SEO Specialist

CaresoftUnited States🇺🇸United States

Quick overview

SeniorityMid Senior

Work modeRemote

LocationUnited States

Stakeholder ManagementSEOContinuous ImprovementGA4Google AnalyticsProduct MarketingGenerative AI

Title: GEO/ AEO + SEO Specialist

Location: 100% Remote

Duration: 12 months

Responsibilities:

GEO, AEO, and Content Optimization

Manage and execute the existing GEO, AEO, and SEO roadmap, prioritizing opportunities to improve AI discoverability and answer inclusion while supporting organic search growth.
Improve Cohesity's visibility, citations, and accurate representation across Google AI Overviews, ChatGPT, Gemini, Perplexity, Claude, and other AI-powered search experiences.
Identify valuable customer questions, AI search prompts, and supporting keywords related to Cohesity's focus areas and buyer journey.
Partner with Product Marketing, Brand, Content, Web, and the SEO agency to optimize existing pages and develop new content aligned with customer intent, GEO, AEO, and SEO best practices.
Recommend improvements to content clarity, authority, structure, and relevance, including concise answers, descriptive headings, supporting evidence, and clear connections between topics, products, and use cases.
Conduct content gap and competitor analyses to inform priorities for pages, FAQs, competitor comparisons, technical articles, and educational content.
Apply on-page and technical SEO best practices-including internal linking, crawlability, indexability, and appropriate structured data-to support search discoverability.
Act as the primary point of contact for daily GEO, AEO, and SEO support.

Analytics and Reporting

Monitor AI visibility, brand mentions, citations, answer inclusion, and share of voice, alongside organic traffic and keyword performance.
Deliver monthly GEO, AEO, and SEO reporting, highlighting progress, changes in performance, and recommended actions.
Work with Analytics and Web teams to refine how AI search visibility is measured as platforms and reporting methods evolve.
Use prompt tracking and content performance data to identify coverage gaps, assess consistency of brand presence, and prioritize optimization opportunities.

Cross-Functional Collaboration

Serve as a GEO and AEO subject matter expert, with SEO expertise, for marketing and product teams.
Work with stakeholders to prioritize optimization requests and keep active initiatives moving.
Share GEO, AEO, and SEO best practices with marketing teams.
Collaborate with international team members across regions and time zones.
Maintain clear documentation of priorities, decisions, results, and outstanding opportunities to support a smooth transition at the end of the contract.

Testing and Continuous Improvement

Stay current with changes in AI-powered search experiences, large language models, and traditional search algorithms.
Evaluate relevant tools and methods for improving GEO, AEO, and SEO performance.
Design and run focused experiments, such as testing answer formats, content structure, internal linking, and structured data, measure their results, and recommend whether to expand successful approaches.
Flag emerging risks or opportunities that may affect Cohesity's AI and organic search visibility.

Required Qualifications:

Hands-on experience with GEO and AEO, supported by practical SEO experience.
Experience optimizing content for AI-generated answers and traditional search, with examples of improvements to visibility, citations, answer inclusion, or organic performance.
Strong understanding of how content clarity, structure, topical relevance, and supporting evidence can help search engines and AI systems interpret and surface content.
Strong understanding of on-page SEO, technical SEO, keyword research, content optimization, and search intent.
Experience with AI visibility or prompt-tracking platforms such as Profound or Semrush, alongside SEO and analytics tools such as Screaming Frog, Google Search Console, and Google Analytics 4 (GA4).
Strong analytical skills and the ability to turn performance data into clear recommendations.
Excellent communication and stakeholder management skills.
Ability to take ownership of an established program and manage multiple priorities in a fast-paced environment.