Senior BI/Data & Campaign Analytics Specialist (Banking)

Job description:

• Develop, maintain and optimise complex SQL queries within a banking Data Warehouse environment.
• Extract, analyse and structure customer data to support business intelligence, marketing campaigns and reporting.
• Develop and maintain Qlik Sense applications, dashboards, Load Scripts and data models.
• Perform customer segmentation and targeted customer selections for marketing campaigns and lead generation.
• Analyse campaign performance across digital channels, including response rates, click-through rates and customer engagement.
• Work with customer experience and survey data, including text and sentiment analysis.
• Develop meaningful KPIs, reports and dashboards to support business decisions and improve campaign effectiveness.
• Identify and resolve data quality issues, ensuring reliable and consistent reporting.
• Collaborate closely with business stakeholders to understand requirements and translate them into practical analytical solutions.
• Independently manage and prioritise requests from multiple business owners.

About the customer:
In this role, you will work with complex banking data environments, develop analytical solutions and provide actionable insights to support marketing campaigns, customer engagement and business decision-making.
The ideal candidate combines advanced SQL expertise, hands-on Qlik Sense development experience and a strong understanding of campaign analytics and customer experience data. We are looking for a proactive, independent professional who can quickly understand business requirements, manage multiple priorities and deliver high-quality analytical solutions.
Requirements:

• Minimum 5-6 years of professional experience in Business Intelligence, Data Analytics or a comparable role.
• Advanced SQL skills, including hands-on experience working with complex banking Data Warehouse environments.
• Strong practical Qlik Sense development experience, including Load Scripts, data modelling, application development and dashboard creation.
• Proven experience in campaign analytics, customer segmentation, targeted customer selections and campaign performance measurement.
• Experience working with customer experience data, survey analytics and text/sentiment analysis.
• Strong analytical and problem-solving skills, with the ability to translate complex data into actionable business insights.
• Ability to work independently, take ownership and manage competing priorities.
• Strong communication and stakeholder management skills, combined with a pragmatic and solution-oriented approach.
• Business-fluent German is mandatory, both written and spoken.