Digital Marketing Director

EB5Visa.io is a digital-first company focused on helping investors, families, advisors, and partners better understand the EB-5 visa process and related investment opportunities in the United States. We create clear, trustworthy, and accessible content for a global audience interested in U.S. immigration, investment, real estate development, job creation, and long-term planning. Our work sits at the intersection of immigration, finance, real estate, and technology.

EB5Visa.io is growing and looking for creative, detail-oriented people who can help build a strong digital brand, produce high-quality content, and communicate complex topics in a simple, polished, and engaging way. We are looking for a qualified Digital Marketing Director to take the lead in developing successful, long-term digital marketing strategies for our company. As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels.

You should also provide forward-thinking ideas to build and maintain a strong company web presence. You should be able to drive all digital marketing efforts to achieve our business objectives.

Responsibilities
Build our digital marketing roadmap
Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
Measure ROI and KPIs and prepare a budget
Develop specific campaigns to create and maintain high levels of customer interaction
Oversee our social media accounts
Manage and improve online content, considering SEO and Google Analytics
Forecast sales performance trends and act proactively to increase our market segment
Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
Motivate digital marketing team to achieve goals
Monitor competition and provide ideas to stand out
Stay up-to-date with digital technology developments
Requirements
Proven work experience as a Digital marketing director
Demonstrable experience in designing and implementing successful digital marketing campaigns
Strong understanding of how all current digital marketing channels function
Solid knowledge of online marketing tools and best practices
Hands on experience with SEO/SEM, Google Analytics and CRM software
Familiarity with web design
Excellent analytical and project management skills
Strong team management and communication (written and verbal) skills
BSc degree in Marketing, Digital technologies or relevant field
Assess relevant skills and qualifications with our Marketing Director interview questions.