Full Time Digital Brand Marketing Director

LettrLabs is disrupting a $30B industry by uniting AI with tangible marketing. When a storm hits, our platform geo-locates to zip code, activates direct mail campaigns in minutes, and tracks every conversion back to digital. The result: 5x return on conversions and 3x year-on-year growth for our customers. Our customers use us to win back churned subscribers, convert trial users, re-engage dormant accounts, and drive repeat purchases.

As our Lifecycle Marketing Manager, you'll own the complete customer journey, from the moment someone enters the funnel through activation, continuing to serve retention and expansion efforts. You'll build the programs that convert leads who haven't purchased yet, onboard new customers to first value fast, move self-service users toward higher-value plans, and drive expansion revenue without requiring sales to initiate every conversation. You'll work closely with the broader Go-to-Market team across Marketing, Sales, and Customer Success.

You'll also have full access to the LettrLabs platform to power your own programs. You'll use the product you're marketing: LettrLabs runs on best in class digital to direct mail data driven automations, driving demand for customers. You'll have full platform access to build multi-channel programs. Work directly with GTM leadership in a small, focused team where your work ships fast and results are visible. Own the full customer lifecycle from pre-purchase nurture through activation, retention, and expansion. Build the conversion framework that connects signups to paid customers.

Design and own onboarding programs that get new customers to first value fast, measurably reducing time-to-activation. Build retention and expansion programs that move customers from self-service to higher-value plans and drive upsells reducing sales' dependency on owning every expansion conversation. Build audience segmentation frameworks across customer types, verticals, and lifecycle stage to enable relevant, personalized messaging at scale. Partner with Customer Success to identify at-risk accounts early and build intervention programs before accounts churn.

Manage the marketing automation stack for lifecycle execution: HubSpot, customer data, segmentation tools, and the LettrLabs platform itself. The team knows what it costs to acquire a customer and what that customer is worth. New customers reach first value faster and time-to-activation drops within your first two quarters. Retention rates improve as at-risk signals are caught earlier and intervention programs are in place before accounts churn. A documented, automated lifecycle architecture that runs reliably and is easy for the team to extend.

Hands-on experience building and managing automated programs in HubSpot, Customer.io, or a comparable marketing automation platform.

Strong segmentation instincts: you know how to use behavioral data, firmographics, and lifecycle stage to send the right message to the right person at the right time.
~ You can build a dashboard, interpret cohort data, and make program decisions without waiting for a data team.
~ Strong written communication: you write clear, on-brand copy for emails and direct mail without heavy editing support.
~ Comfortable operating independently in a fast-moving environment where you're building infrastructure that doesn't yet exist.
~ This range is for base salary, our total compensation includes equity and benefits.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. LettrLabs is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures and throughout employment. LettrLabs does not accept unsolicited resumes from recruiters or employment agencies without a fully executed recruitment agreement in place.

In the absence of such agreement, LettrLabs reserves the right to pursue and hire any candidates without an obligation to pay fees. Agencies are requested not to contact LettrLabs hiring managers or employees regarding recruiting services.