Demand Generation Marketing Manager

Job Description
Job Description
Do you want to take your career into one of the fastest-growing industries around?
About MVP One
MVP One is a leading provider of CMMS software that helps manufacturers improve uptime, increase asset reliability, streamline maintenance operations, and maintain regulatory compliance. We serve manufacturing and other asset intensive industries across the globe and are focused on accelerating growth through a scalable, data driven marketing engine.

About the Role
We are seeking a Demand Generation Marketing Manager with experience marketing to manufacturing organizations. This individual will be responsible for generating qualified pipeline through email marketing, digital campaigns, SEO, webinars, content marketing, and account-based marketing programs. The ideal candidate understands manufacturing buyers, can build and execute marketing campaigns on a consistent cadence, and has a proven track record of driving measurable revenue growth.

Responsibilities
Build and execute demand generation campaigns targeting manufacturing and industrial organizations
Develop email campaigns, nurture programs, and outbound marketing sequences that drive engagement and qualified opportunities
Own and manage a regular campaign calendar with consistent delivery of marketing programs
Create and optimize LinkedIn, paid search, webinar, and content marketing campaigns
Develop and execute SEO strategies to improve search rankings, organic traffic, and inbound lead generation
Conduct keyword research and optimize content around manufacturing, maintenance, reliability, and CMMS topics
Partner with Sales to improve lead quality, conversion rates, and pipeline generation
Build account-based marketing programs for strategic target accounts
Monitor campaign performance, pipeline contribution, and ROI while continuously improving results
Qualifications
3+ years of B2B demand generation experience
Experience marketing to manufacturers, industrial companies, life sciences, food production, or other asset intensive industries
Proven success generating pipeline and revenue through email marketing, SEO, digital campaigns, and lead nurture programs
Experience developing email content, campaign workflows, and marketing cadences
Strong understanding of complex, consultative sales cycles
Excellent analytical, communication, and project management skills
Preferred Experience
CMMS, EAM, ERP, MES, industrial software, or manufacturing technology experience
HubSpot
Salesforce
LinkedIn Campaign Manager
Google Ads
Google Analytics
ZoomInfo (or similar tools)
Webflow
Experience marketing to maintenance, operations, engineering, reliability, quality, or plant management teams

What We Offer
Competitive salary plus bonus
Hybrid work environment
High visibility role with executive leadership
Comprehensive health benefits package (health, dental, vision, short-term disability, life insurance)
Paid time off, including several holidays and floating holidays
Parental leave
Transit benefit program
Company laptop
Company meetups for all employees to connect in person and virtually
Competitive Traditional & Roth 401k retirement plan with employer match
Fitness center access in office building
Supportive and collaborative team culture
Training and development opportunities to help you grow your skills
Salary Range:
$95,000 - $120,000, depending on experience.