Head of Media and Digital Marketing Analytics

United Way of Central Indiana works to bring the resources of philanthropy, government, corporations, the social sector, and neighborhoods together to confront generational poverty head on and ensure a better future for our neighbors in need. This is an ambitious time to join United Way as we embark on a five-year strategic plan to reduce the number of households experiencing poverty and financial instability.

We partner to design, support, and grow systems that accelerate financial stability and upward mobility for individuals and families living in or near poverty and striving for a brighter future. Our vision is that Central Indiana will be a community where children, individuals and families thrive; and we are proud of all our residents’ quality of life. The
Manag er of Digital Marketing leads execution and day-to-day management of United
Way’s digital presence, driving engagement, visibility, and community action across platforms.

This role manag es the organization’s digital ecosystem; including social media, website, and marketing technology to ensure a cohesive, data-informed and innovative approach to audience engagement. This role partners with the Marketing Director to operationalize United
Way of
Central Indiana ’s digital strategy, leading execution across channels. This position collaborates closely with internal teams—including
Multimedia,
Communications, Fundraising, and Impact to deliver integrated, brand-aligned digital campaigns.

The role requires a balance of creative vision and analytical insight to move the organization forward in a rapidly evolving digital landscape. Digital Direction
Co ntribute to execution of
United Way’s digital marketing strategy in partnership with the Marketing Director, ensuring alignment with organizational objectives and brand identity. Manage the execution and implementation of the website strategy developed with the
Marketing Director. Provide digital recommendations to internal stakeholders and participate in strategy briefings with leadership and partner teams.

Social Media Strategy & Brand Engagement
~ Lead social media planning and execution, aligning with the digital vision set in partnership with the Marketing Director.
~
Manage content calendars, engagement tactics, and reporting—guiding strategy and optimization based on data and sentiment analysis.
~ Use insights from Brand24 to monitor community perception
, measure impact and report on r eputation management strategies.
~ Execute the strategy, design and development of the new
United
Way website, ensuring alignment with brand voice, usability standards and audience needs.
~ Collaborate with internal teams and vendors on hosting migration, integrations and UX enhancements.
~ Apply data and UX principles to continually refine navigation, accessibility and conversion performance.

Digital Innovation & AI Integration
Research and adopt emerging marketing technologies, including AI-driven tools for content creation, personalization and campaign optimization. Identify opportunities to automate workflows, streamline reporting, and increase efficiency across marketing operations. Stay informed on industry trends in AI, UX, and digital marketing, proactively recommending tactics to enhance visibility, engagement and donor/volunteer experiences. Recommend and pilot digital innovation within the marketing function, sharing best practices and building team capability.

Define, track, and report on digital KPIs in collaboration with leadership and stakeholders. Maintain dashboards that measure web, social, and campaign performance; Serve as a cross-functional partner to
Philanthropy
, Impact, and Communications to ensure digital strategy supports donor
, volunteer and advocate for journeys
. Support annual marketing planning by providing digital insights and data.

Bachelor's degree preferred
; marketing, communications, digital media, or related field preferred.
~3-5+ years of experience in digital marketing, website management, brand strategy or communications.
~ Experience developing and executing digital marketing strategies across web
, social media and other digital channels.
~ Experience managing websites, marketing technology platforms and digital analytics.
~ Strong knowledge of digital marketing, SEO, UX, website optimization and social media strategy. Proficiency with Google Analytics, Brand24, CRM platforms and marketing technologies.

Experience leveraging
AI tools and automation to improve marketing effectiveness. Strong analytical, project management, communication and collaboration skills.

Marketing Director
FLSA Status:
Exempt, Full-Time
We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law. This position description is intended to describe the general nature and level of work performed and is not a contract of employment.