Digital Marketing/Branding Lead

RSAC is the premier series of global events and year‑round learning for the cybersecurity community. RSAC is where the security industry converges to discuss current and future concerns and gain access to experts, unbiased content, and ideas that help individuals and companies advance their cybersecurity posture and build stronger, smarter teams. Both in‑person and online, RSAC brings the cybersecurity industry together and empowers the collective “we” to stand against cyberthreats around the world.

RSAC is the ultimate marketplace for the latest technologies and hands‑on educational opportunities, helping industry professionals discover how to make their organizations more secure while showcasing the most enterprising, influential, and thought‑provoking thinkers and leaders in cybersecurity today.

Own and manage the day-to-day operations of HubSpot, including workflows, email campaigns, lead scoring, list segmentation, and reporting.
~ Design and execute marketing automation strategies across the full funnel (acquisition, engagement, retention, and reactivation).
~ Collaborate with content, digital, and demand gen teams to align messaging and timing across all channels.
~ Ensure data integrity using HubSpot and 3rd party tools.
~ Working with the Director of Marketing Technology and Operations, define KPIs and create regular performance dashboards and reports to track automation success and inform optimization.
~ Partner within Marketing to align lead prioritization processes and create scoring models.
~ A/B Test, iterate, and optimize campaigns based on performance data.
~ Stay up to date on best practices and emerging trends in marketing automation and HubSpot functionality.

Application Requirements
3–5+ years of experience in marketing automation, with at least 2 years of hands-on experience in HubSpot.
~ Proven success managing complex automation workflows, lead scoring, and email marketing strategies.
~ Strong understanding of customer journey mapping and lifecycle marketing.
~ Analytical mindset with the ability to interpret data and make data-informed decisions.
~ Exceptional project management and cross-functional collaboration skills.
~ Attention to detail and passion for optimizing user experience and marketing performance.

Please be aware that although this is a remote position, to be considered for the vacancy you must have residency in one of the following states:
Employer‑subsidized medical, dental, and vision insurance
~401K retirement employer match
~ Home office equipment stipend and monthly technology stipend
~ Thirteen paid holidays per calendar year
~ Flexible personal time off
~ Annual employee bonus dependent on company and personal performance
We are a fully remote team operating across the United States, giving our employees the flexibility to work from wherever they choose.
~ We strongly believe in creating an inclusive environment that values diversity and encourages our team members to share their unique perspectives.
~ The RSAC team takes great pride in helping shape the future of cybersecurity and being part of an expansive global community.

We’re always looking for imaginative and visionary individuals who share our passion for providing cutting‑edge programs that equip cybersecurity practitioners worldwide with the intel and knowledge they need to thrive and safeguard organisations against cyberthreats.

Community: We bring people together and build trust by embracing the unique thoughts and perspectives of others with kindness and respect.
~ RSAC is an equal opportunity employer committed to inclusion and diversity. We take affirmative action to ensure all qualified applicants receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.