Territory Sales Representative

Performance Food Group is seeking a Territory Sales Representative to grow and manage a defined regional customer base within the wholesale foodservice trade. In this field-based role, you will prospect and close new restaurant, healthcare, education, and hospitality accounts while deepening relationships with existing customers. Responsibilities include conducting sales calls, presenting product solutions, executing pricing and promotions, forecasting demand, and partnering with operations to ensure on-time, accurate deliveries. You will leverage product and industry knowledge to drive volume, margin, and customer satisfaction. PFG offers a performance-driven, safety-first, and inclusive culture with training, recognition, and clear paths for advancement across sales, logistics, and supply chain.

Responsibilities

• Manage and grow sales within an assigned geographic territory
• Prospect, qualify, and close new B2
• B foodservice accounts
• Maintain and expand relationships with existing customers
• Conduct in-person sales calls and product presentations
• Develop pricing, promotions, and proposals to meet customer needs
• Forecast sales and manage pipeline using CRM tools
• Collaborate with operations and logistics to ensure accurate, on-time deliveries
• Monitor market trends, competitor activity, and customer feedback
• Meet or exceed volume, margin, and customer satisfaction targets
• Maintain strong safety, compliance, and company policy standards while in the field

Required Skills

• Territory management
• B2
• B sales
• Account management
• Prospecting and lead generation
• Negotiation
• Sales forecasting
• CRM software
• Product knowledge - foodservice/wholesale
• Customer relationship building
• Pipeline management