Quick Overview
Job Description
Job Description
FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. FloSports is creating the home for college conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, wrestling, and more, and we are looking for innovative and passionate people like you to help us!
FloSports is currently looking for an Ad Sales Strategist to work within our sales & partnerships division developing custom, 360 programs for the company’s advertising partners. This position will be responsible for creating integrated campaigns that meet the needs of existing and potential partners and include sponsorships, experiential, branded content and media. The Sales Strategist will be tasked with developing compelling, custom data-backed partnerships to maximize revenue and drive client retention.
Creating collateral, developing custom programs/solutions, forecasting inventory, building media plans, and sourcing pertinent data to meet the specific KPIs of each partner.
Leverage industry and internal knowledge to bridge FloSports’ creative capabilities and offerings to our prospects marketing objectives
Maintain solid knowledge of industry standards, and proactively seek out new media and sponsorship opportunities across FloSports, leveraging market research and competitive analysis
Develop RFP responses, leveraging target market research data, performance data, custom mocks, and effective storytelling to deliver a custom program that meets client needs
Leverage 1st and 3rd party data sources to help drive client conversations forward and enhance sales materials
Maintain knowledge of FloSports internal content offerings ranging from O&O Events, activations, podcasts/shows and content executions/plans
Work directly with the Integrated Partnerships sales team to generate proactive collateral for clients and agencies, including but not limited to: case studies, one-sheets, media kits, 101 decks, custom pitch decks, etc.
Leverage design knowledge for development of sales assets and proposal presentations
Act as the liaison between the sales org and multiple departments including content, marketing, design, production vetting and brainstorming advertising solutions
Utilize sales lead generation platforms to identify partner prospects and leads for sales team
Generate media plans, recommending ad placements and content channels based on client’s campaign objectives
Assist in the development of media, branded content and sponsorship pricing
2-4 years of experience within sport industry around sponsorship development, sales strategy development and digital media
~ Demonstrate the ability to develop creative ideas and solutions
~ Experienced in proposing, planning, evaluating, or pitching marketing campaigns
~ Experienced using 3rd party audience measurement platforms (comScore, Nielson, Quantcast, Google Analytics, etc.)
~ Experience in proposal building and layout (Canva, PPT, Google Slides, etc.)
~ Well-versed in digital media marketing platforms, including social, display, native, OTT and video
~ Strong understanding of Microsoft Office (specifically Excel & PowerPoint)
OUR COMMITMENT TO DIVERSITY:
FloSports exists to elevate the communities, athletes, and sports that have too often been overlooked.
We believe that a diverse, inclusive workplace—one where different perspectives are sought out, heard, and valued—is essential to building a company that can truly serve the full spectrum of sports fans. To help mitigate bias and expand opportunity, FloSports uses a blind recruiting process that supports more objective, inclusive hiring decisions. We’re intentional in our practices because we believe the best ideas and innovations come from teams that reflect the diversity of the world around us.
Flexibility at work - you can take control of your profession and personal schedule
Annual equity awards for all top performers
Competitive and comprehensive medical, dental and vision plans
Peace of mind through company-paid short-term disability, long-term disability and life insurance
Generous 401(K) company match vested immediately
Progressive parental leave policies
Flexible paid time off
Hack-a-thons and a full calendar of team-building and social events
Company donation to youth teams and leagues that our employees coach
Stocked snack bar, catered lunch and breakfast tacos every week
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