Digital Marketing Specialist

Job Description
Job Description
At ITRADE STEM, we create jobs and support the future of industries in space, technology, energy, and manufacturing. We do this by creating programs that develop skills and support sustainable growth. Join us on our mission to Redefine STEM!
Position Overview
We are seeking a technically savvy Digital Marketing Specialist who combines creative marketing expertise with hands-on AI capabilities to drive our digital marketing initiatives from our Fort Lauderdale, FL office. This role requires a strategic thinker who can seamlessly blend social media management, email marketing, workflow automation, and graphic design to create compelling campaigns that resonate with our target audience of technology professionals and enterprise clients.

Key Responsibilities
Digital Marketing Strategy & Execution
Develop and implement comprehensive digital marketing strategies across multiple channels
Analyze marketing performance metrics and provide actionable insights for campaign optimization
Create and manage content calendars aligned with business objectives and industry trends
Collaborate with leadership to align marketing initiatives with business goals
Social Media Management
Manage and grow social media presence across LinkedIn, Twitter, and other professional platforms
Create engaging content that showcases our expertise in talent acquisition and technology
Monitor social media trends and engage with industry conversations
Develop social media campaigns to promote events, thought leadership, and company culture
Email Marketing & Automation
Design and execute email marketing campaigns for lead nurturing and client engagement
Build and optimize automated email workflows and drip campaigns
Segment audiences and personalize messaging for different stakeholder groups
A/B test email campaigns to improve open rates, click-through rates, and conversions
Workflow Automation & MarTech
Implement and optimize marketing automation tools and workflows
Integrate various marketing platforms and ensure seamless data flow
Create automated lead scoring and qualification processes
Streamline repetitive marketing tasks through intelligent automation
Graphic Design & Creative Content
Design compelling visual content for social media, email campaigns, and digital ads
Create branded materials including infographics, presentations, and marketing collateral
Maintain brand consistency across all marketing materials and channels
Develop visual assets for events, webinars, and thought leadership content
AI Integration & Innovation
Leverage AI tools for content creation, personalization, and campaign optimization
Implement AI-powered chatbots and customer engagement solutions
Use machine learning for predictive analytics and audience segmentation
Stay current with AI marketing trends and identify opportunities for implementation
Experiment with emerging AI technologies to enhance marketing effectiveness
Required Qualifications
Education & Experience
Bachelor's degree in Marketing, Communications, Digital Media, or related field
3-5 years of experience in digital marketing with a focus on B2B marketing
Proven track record of managing successful multi-channel marketing campaigns
Technical Skills
Social Media: Experience with LinkedIn, Twitter, Facebook, Instagram
Email Marketing: Proficiency with platforms like HubSpot, Mailchimp, Pardot, or similar
Marketing Automation: Experience with workflow automation tools (Zapier, N8N, HubSpot Workflows, etc.)
Graphic Design: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva
Analytics: Strong experience with Google Analytics, social media analytics, and marketing attribution
CRM Systems: Experience with Salesforce, HubSpot, or similar platforms
AI & Technology Skills
Hands-on experience with AI tools for marketing (ChatGPT, Claude, Jasper, etc.)
Understanding of machine learning applications in marketing
Experience with AI-powered design tools and content creation platforms
Knowledge of predictive analytics and data-driven decision making
Familiarity with marketing AI platforms and automation tools
Core Competencies
Strong analytical mindset with ability to interpret data and provide actionable insights
Excellent written and verbal communication skills
Creative problem-solving abilities and innovative thinking
Project management skills with ability to handle multiple campaigns simultaneously
Detail-oriented with strong organizational skills
Adaptability and willingness to learn emerging technologies

Preferred Qualifications
Experience in talent acquisition, HR technology, or B2B services marketing
Knowledge of cybersecurity, technology, or professional services industries
Certification in Google Analytics, HubSpot, or other relevant marketing platforms
Experience with video editing and multimedia content creation
Background in conversion rate optimization and landing page design
Familiarity with SEO/SEM and content marketing best practices