Sales Lead - OTT / M&E

Position Overview:

TO THE NEW (TTN) is looking for a seasoned Sales Leader with extensive experience working with clients in the M&E Industry. The ideal candidate would have worked in an IT Services Organization with M&E either as a primary or one of the key focus areas. They should have a strong understanding of the ecosystem, key players and have a proven track record in selling any or all of the following offerings

• OTT Platform
• E2E Video Platform
• Monetisation Solutions
• Front-end applications (Mobile, Smart TV, and other Consumer-facing applications)
• OTT Experience Design
• Middleware and Back-End solutions
• Media Operations
• Post-production operations(S&P Compliance Services, Localisation, Advanced Format Services )
• Application Support & Maintenance

The person will spearhead Sales and Business Development efforts in the US market for our M&E business unit, manage Client Relationships, and deliver on revenue targets.

Responsibilities:

• Act as a sales leader to OTT Solutions and Services business at TO THE NEW and drive sales strategy and execution for a high-growth business.
• Generate outbound leads by identifying prospects using initiative and creativity
• Grow business relationships by fostering empathy and connection with the clients
• Grow account revenue by offering TTN services and solutions to solve client problems
• Develop long and short-term sales strategies/plans
• Develop and implement go-to-market strategies
• Own and deliver on agreed revenue targets
• Conceive, develop, and define client engagement strategy/plan
• Work closely with the Inside Sales, Pre-sales, Marketing teams, and Business Heads to produce proposals and present them to prospects/clients
• Organize and report sales activities
• Envision new revenue streams through solutions/IP relevant to the market/industry.
• Forecast revenue numbers, and continuously improve the pitch and positioning based on market feedback

Qualifications:

• 10-15 years of industry experience of which at least 5 years as a Sales Lead in a M&E focused role within an IT Services Organization
• Strong understanding of the OTT industry, domain, and high-level OTT value chain.
• Sales hunting experience in selling digital tech services to M&E organizations for a midsize offshore/hybrid company
• Successfully built partnerships with OEMs and product organizations for joint GTM, Sales, and implementation
• Up-to-date on the latest and evolving trends in the M&E Industry
• Ability to build strong relationships with decision-makers and influencers
• Excellent interpersonal, written, and verbal communication skills
• Willingness to work in a fast-paced/high-growth work environment
• Prior experience working with offshore teams is highly desirable
• Experience handling RFP processes is a plus