Marketing Brand Specialist

Job Description
Job Description
Who We Are
Alliance Franchise Brands LLC is the franchisor of about 600 locations in North America operating the company’s brands: Allegra Marketing Print Mail, Image360, Signs Now, Signs By Tomorrow, KKP, Insty-Prints, American Speedy Printing Centers, RSVP Advertising and True Install. Independently owned and operated franchises provide national, regional and local businesses and organizations with a one-stop resource for technologically advanced solutions for their printing, signage, marketing and graphics communications.

Core Focus & Values
Some call it a mission statement, others a vision statement. Regardless of what you call it, companies need to identify their own vital and timeless guiding principles. At Alliance Franchise Brands, our Core Values and Focus represent what we stand for, how we operate, and what we look for in team members, vendors and Franchise Members. They are the building blocks of our culture and what keeps us motivated to keep doing what we do every day.

Core Focus
OUR PASSION: Empowering success!

OUR NICHE: High-impact programs and support
Core Values

• Members First
• Ethical & Trustworthy
• Can-Do, Results Driven
• Respect Others
• Passion for Being Great

The Brand Marketing Specialist serves as a primary marketing resource for Franchise Members, providing guidance and support to help drive local business growth. This role partners directly with Franchise Members to identify opportunities, develop marketing strategies, and execute programs across multiple channels, including email marketing, websites, social media, SEO, SEM, direct mail, and other business development initiatives.
Working closely with internal marketing teams, agency partners, and Franchise Members throughout the U.S. and Canada, the Brand Marketing Specialist helps maximize the effectiveness of local marketing efforts, drive lead generation and customer engagement, and ensure alignment with brand standards.
Essential functions
Franchise Member Support
Serve as a key point of contact for Franchise Members, providing proactive, responsive and high-quality marketing support.
Manage marketing help desk inquiries / cases, ensuring timely resolution of issues and clear communication throughout the process.
Provide strategic guidance on local marketing programs, campaigns, and best practices to help Franchise Members achieve their business goals.
Develop and implement local marketing plans for Franchise Members, providing strategic recommendations that drive local business growth and strengthen brand presence.
Program Support & Execution
Support the development and execution of local marketing and lead generation programs across multiple channels.
Track and analyze Franchise Member participation in marketing programs and campaigns, identifying opportunities to improve engagement and performance.
Collaborate with internal teams and agency partners to ensure successful implementation of marketing initiatives.
Ensure brand consistency and compliance with established brand standards across all marketing activities and communications.
Training & Education
Educate Franchise Members on marketing best pract