Marketing Manager - (Full time)

Marketing
We are seeking a hard-working, innovative, detail-oriented, and creative team player to join our Aptive team! This is a full-time
Sr Manager, Marketing Analytics position located in
Provo, Utah
.

Annual Merit bonuses
~ Group Health, Dental, and Vision plans
~ Pet insurance, Life insurance, and EAP benefits
~Paid holidays and paid time off
~ Lead day-to-day execution of marketing performance measurement across paid media, owned channels, CRM, web, and offline marketing
~ Ensure accurate, consistent reporting of marketing KPIs across channels, campaigns, and customer segments
~ Support the development and maintenance of standardized dashboards and performance reports used by marketing leadership
~ Produce clear, actionable reporting that helps teams identify optimization opportunities across channels, creative, audiences, and timing
~ Translate data into insights that inform campaign optimizations and near-term strategy adjustments
~ Partner with channel owners to interpret performance results and recommend improvements
~ Support attribution and incrementality measurement efforts in partnership with analytics and data teams
~Conduct deep-dive analyses to answer specific business questions and uncover performance drivers
~ Support marketing forecasting efforts by providing historical performance analysis, trend insights, and scenario inputs
~ Assist in re-forecasting and planning exercises in partnership with Marketing and Finance
~ Monitor performance vs. forecast and highlight risks and opportunities
~ Work closely with Paid Media, CRM, SEO, and Creative teams to ensure analytics insights are applied to marketing decisions.
~ Partner with Finance to support ROI analysis, budgeting discussions, and performance reviews
~ Present insights and recommendations to marketing leadership in a clear, concise manner
~ Document metric definitions and reporting standards to promote alignment across the team
~ 8-10 years of experience in marketing analytics, business intelligence, or related roles
~ Experience supporting multi-channel or full-funnel marketing teams preferred
~ Bachelor’s degree in Marketing, Analytics, or related field
~ Experience supporting multi-channel or full-funnel marketing teams preferred
~ Google Analytics (GA4) Certification, preferred.

Adobe Analytics or Adobe Experience Platform certifications, preferred.

Marketing analytics or experimentation certifications (e.g., CRO, A/B testing, optimization programs), preferred
~ Strong experience in marketing analytics, performance measurement, or business intelligence
~ Hands-on expertise analyzing paid media, CRM, and digital marketing data
~ Advanced analytical and problem-solving skills with the ability to translate data into insights
~ Ability to manage multiple priorities in a fast-paced environment
Co-founded in 2015 by Vess Pearson and David Royce, Aptive launched with the clear intention of becoming a world-recognized brand.

We are a proud member of the EPA's Pesticide Environmental Stewardship Program and have partnered with the United Nations Foundation’s "United to Beat Malaria" to help stop the spread of malaria transmitted by mosquito bites.

• If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please inform your recruiter.