Digital Marketing Campaign Coordinator

Job Description
Job Description
About the Role
Rogers Sporting Goods is seeking a
Digital
Marketing Campaign Coordinator to lead and coordinate multi-channel marketing campaigns across digital platforms. This role is responsible for ensuring all campaigns are aligned across paid media, email, SMS, and on-site creative to drive performance and deliver a consistent brand experience.
You will work cross-functionally with our internal team and graphic designers to execute campaigns from concept through launch.
This is an on-site role and is not eligible for remote or hybrid.
Our business office is located in the North Kansas City MO area near the airport and Tiffany Springs.

Key Responsibilities
Plan, manage, and execute integrated marketing campaigns across:
Google Ads (Search, Shopping, YouTube)
Meta Ads (Facebook & Instagram)
TikTok Ads
Email marketing (Klaviyo)
SMS marketing (Attentive)
Coordinate campaign messaging and timing across all channels
Ensure website banners and on-site creative align with active campaigns
Work closely with graphic designers to deliver assets on time and on brand
Develop and manage campaign calendars and timelines
Monitor performance and optimize campaigns for ROAS, conversion, and engagement
Collaborate with e-commerce and merchandising teams on promotions and product focus
Maintain consistency in brand voice, visuals, and offer structure
Qualifications
3+ years experience in digital marketing or campaign management
Hands-on experience with:
Google Ads
Meta Business Suite
TikTok Ads
Klaviyo (email flows & campaigns)
Attentive (SMS marketing)
Strong understanding of e-commerce marketing funnels
Experience coordinating with design/creative teams
Highly organized with the ability to manage multiple campaigns simultaneously
Data-driven mindset with ability to interpret performance metrics
Strong communication and project management skills
Preferred Experience
Experience in outdoor, hunting, or sporting goods industry
Familiarity with Shopify, BigCommerce, or similar platforms
Basic understanding of creative direction and ad design best practices
What You’ll Do Well
Keep campaigns organized, aligned, and on schedule
Ensure all channels are working together—not independently
Bridge the gap between marketing strategy and creative execution