Head of Marketing

Abbott seeks a Head of Customer Experience and Brand Strategy to lead Lingo's marketing, brand positioning, and customer experience functions. This role shapes the product's market presence and value proposition within a startup-culture division backed by a global healthcare company.

Responsibilities
Define and evolve value proposition, brand positioning, and product strategy for global market success
Oversee brand strategy, marketing campaigns, product launches, and customer service teams
Manage in-house creative studio and gather consumer insights to refine positioning
Develop and execute online and offline marketing strategies across digital channels
Partner with product and tech leaders to ensure customer needs are met and brand integration
Requirements
15+ years experience with 5+ years managing brand teams in C-suite/leadership roles
Proven track record developing brand architecture with measurable top-line impact
Experience shaping products based on customer insights and market research
Strong leadership across multiple disciplines including marketing, creative, and insights
Demonstrated success in high-growth, technology, and direct-to-consumer environments
Background in health technology, sports performance, connected devices, or remote monitoring preferred
Analytical skills with performance marketing channel experience and C-suite influence capability
Compensation:
$218,700–$437,300 base