Industrial Tooling Sales Representative

Job Description
Industrial Tooling Sales Rep - Grand Rapids, MI
DISHER is excited to partner with a trusted leader in delivering machine tool solutions for over 60 years. We are on the hunt for a motivated, self-driven, and relationship-focused Industrial Tooling Sales Representative to manage and grow an assigned sales territory. Their culture is built on collaboration, hustle, and humor: a down-to-earth, high-energy crew that works hard, supports each other, and celebrates wins big and small.

With 20 machinery brands across six states, they're growing fast—but what sets them apart is how much they care about their customers, their people, and the quality of their work. If you enjoy variety, solving problems, and building lasting relationships, you'll fit right in.

Manage and grow an assigned sales territory focused on Indiana, Detroit, and broader Michigan, with openness to Ohio as the company continues to expand
Work from the Grand Rapids office when not traveling, with approximately 2–3 days per week spent in the field visiting customers
Handle primarily warm leads, building on existing interest rather than cold prospecting
Develop new customer relationships through prospecting, networking, and follow-up
Maintain and expand existing customer accounts through regular visits and relationship-building
Recommend tooling solutions based on customer applications and manufacturing needs
Provide technical support and product recommendations to help customers improve productivity
Prepare quotes, follow up on opportunities, and close sales
Coordinate with internal sales and operations teams to deliver excellent customer service
Maintain accurate customer records and sales activity using CRM software
Strong communication and relationship-building skills
Proven self-management and time management—this is a self-directed role where you'll run your territory independently after training
A go-getter mindset with some sales exposure—sales experience matters more than the specific industry
Comfort working independently and managing a sales territory, including your own customers and travel schedule after a structured training period (up to a year)
Strong computer skills, including CRM usage
Mechanical aptitude, a technical leaning, and the ability to learn technical products quickly
A valid driver's license and comfort traveling in the territory Tuesday–Thursday each week, with Monday/Friday in the Grand Rapids office
Experience with CNC tooling, cutting tools, industrial distribution, manufacturing, or industrial equipment is preferred but not required—we can teach the technical side
Prior work travel experience is a plus
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information.

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