Marketing Manager

 

Who We ARE: When you work for the Best. Gym. Ever, you join the Best. Team. Ever. Our corporate office reflects the culture of our gyms. We’re enthusiastic leaders, hard-working and experts at what we do. Our corporate team supports our gyms by having a can-do attitude and rolling up our sleeves to get to work. We always keep the end goal in mind- do what’s best for our members, club employees and our business.

What We LOVE: People. Fitness. Teamwork. Fun. Changing Lives.

What You’ll DO:
The Marketing Manager – Club & Campaign Marketing is responsible for leading the execution of local and promotional marketing initiatives across The Edge Fitness Clubs. 

This role serves as the primary connection between Marketing and club operations, ensuring campaigns, community activations, new club openings, competitive initiatives and local marketing programs are executed consistently, effectively and on time. 

The ideal candidate is a highly organized, execution-focused marketer who thrives in a fast-paced, multi-location environment and can manage multiple priorities while coordinating internal teams, agency partners and field leadership. 

Club & Local Marketing 

• Serve as the primary Marketing contact for club and regional leadership. 

• Manage and prioritize local club marketing requests. 

• Identify opportunities to drive local awareness, traffic, leads and memberships. 

• Coordinate Marketing support for club promotions, events and community initiatives. 

• Develop repeatable processes and solutions for recurring club needs. 

 Campaign & Promotional Execution 

• Own and maintain the master Marketing and promotional calendar, ensuring cross-departmental alignment. 

• Project-manage campaigns from planning through launch and closeout. 

• Coordinate timelines and deliverables across Creative, CRM, Social, Digital, agency partners and club operations. 

• Ensure promotional offers, creative, communications and launch dates are aligned. 

• Track campaign readiness and proactively resolve execution issues. 

• Coordinate post-campaign recaps and incorporate learnings into future planning. 

 Community Events & Local Activation 

• Lead Marketing support for community events, partnerships and local activations. 

• Develop event plans, timelines, assets and execution requirements. 

• Coordinate internal, external and club resources. 

• Ensure clubs have the materials and direction needed for successful execution. 

• Measure performance based on participation, leads, joins and other defined outcomes. 

 New Club Openings & Competitive Marketing 

• Serve as the Marketing project lead for new club openings and competitive intrusion plans. 

• Build and manage Marketing timelines from presale through opening and post-opening. 

• Coordinate grassroots and community outreach initiatives, including grand opening paint the town events 

• Align internal teams, agency partners and field leadership against key milestones and deliverables. 

• Maintain clear communication throughout the opening and launch process. 

 Marketing Operations & Project Management 

• Maintain visibility into active initiatives, deadlines, owners and deliverables. 

• Establish clear timelines and accountability across internal teams and agency partners. 

• Identify roadblocks early and drive projects toward resolution. 

• Improve processes, templates and communication standards to increase speed and consistency. 

• Reduce last-minute and ad-hoc work through stronger planning and repeatable workflows. 

 Key Performance Indicators 

Success in this role will be measured by: 

• 95%+ of planned campaigns and promotions launching on schedule. 

• Consistent execution of promotional initiatives across clubs and markets. 

• Timely resolution of club marketing requests. 

• 100% of new club openings supported by an established Marketing project plan. 

• Successful execution of approved community events and competitive marketing initiatives. 

• Improved coordination between Marketing and field leadership. 

• Reduction in missed deadlines, last-minute requests and execution gaps. 

• Increased measurement of local initiatives against leads, joins and business outcomes.