Founding Performance Marketing Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Founding Performance Marketing Lead based in United States. This fully remote role offers the opportunity to build a performance marketing and growth engine from the ground up in a high-growth AI environment. You will own the journey from first impression and paid acquisition through conversion, qualified pipeline, and closed revenue.

The role spans paid media, creative testing, landing pages, attribution, funnel optimization, audience discovery, and early product-led growth experiments. You will work directly with founders and collaborate closely with Product, Design, Sales, and Revenue Operations. The role is highly data-driven, with success measured through pipeline quality, acquisition economics, conversion, and revenue rather than vanity metrics.

Paid Acquisition

Build, launch, manage, and optimize acquisition campaigns across LinkedIn, Meta, Google, retargeting, and emerging channels, personally managing meaningful media spend and making decisions based on pipeline quality, acquisition economics, and revenue.

Creative Growth System

Develop a high-velocity testing engine across short-form video, UGC, founder-led creative, static ads, customer proof, use-case creative, case studies, and landing-page concepts.

Conversion Funnel

Own and continuously improve the journey from advertising through landing pages, demos, trials, and activation, including creating and shipping landing pages and partnering with Product and Design to remove conversion friction.

Measurement & Attribution

Own campaign tracking, UTMs, pixels, events, conversion APIs, CRM campaign logic, attribution models, dashboards, and funnel reporting to establish a reliable view of spend, pipeline, and revenue performance.

Experimentation

Design and execute continuous A/B and multivariate tests across messaging, creative, audiences, offers, landing pages, CTAs, forms, demo flows, and channel mix, maintaining a structured experimentation backlog.
Identify high-performing ICP signals, personas, use cases, pain points, messages, offers, and targeting strategies, turning insights into reusable audience and messaging playbooks.

Marketing Automation

Use AI, no-code and low-code tools, enrichment, workflow automation, and light scripting to increase testing velocity and reduce repetitive work.

Cross-Functional Growth

Collaborate closely with founders, Product, Design, Sales, and Revenue Operations to connect performance marketing activities with broader commercial and product objectives.
Track qualified pipeline, CAC and CAC payback, cost per qualified lead, sourced and influenced ARR, conversion rates, LTV/CAC, pipeline velocity, and experiment win rates.

Performance Marketing Experience

4–8+ years of hands-on experience in performance marketing, growth marketing, or demand generation, ideally within B2B SaaS, AI, HR technology, recruiting technology, or another high-growth technology category.

Paid Media Management

Proven experience personally managing and scaling approximately $50K–$250K+ per month in paid media across LinkedIn, Meta, Google, or comparable channels.
Demonstrated ability to connect channel spend to downstream funnel performance, opportunity creation, qualified pipeline, and ARR.

Platform Expertise

Deep hands-on experience building campaigns, audiences, conversion tracking, creative tests, budgets, bids, and optimization strategies directly within advertising platforms.
Strong understanding of CPL, CAC, LTV, CAC payback, conversion rates, pipeline velocity, and marginal acquisition efficiency.
Experience building and improving landing pages, forms, demo flows, or trial experiences with a strong conversion-rate optimization mindset.

Creative Judgment

Strong creative instincts and copy judgment, with the ability to understand why specific messages, concepts, or creative approaches perform rather than simply reporting metric changes.

Creative Testing

Experience testing video, UGC, creator-led, founder-led, or short-form paid creative.
Comfort working with analytics, dashboards, CRM data, experimentation frameworks, attribution systems, and imperfect early-stage datasets.

Execution Speed

Ability to move quickly from hypothesis to launch, data collection, insight, and the next experiment.
Strong written communication skills and the ability to translate customer pain points into clear, high-converting messaging.
Experience with HubSpot or Salesforce, Webflow or Framer, GA4, Segment, Mixpanel or Amplitude, Clay, Zapier or Make, modern attribution tools, lightweight automations, dashboards, AI-assisted workflows, or product-led growth initiatives is a strong advantage.

Remote Work

Fully remote position based in the United States.

Founding-Level Ownership

Opportunity to build the performance marketing engine, systems, experiments, and operating cadence from the ground up.

Founder Access

Direct collaboration with company founders and close partnership with Product, Design, Sales, and Revenue Operations.

Growth Opportunity

The role is designed to expand toward broader Head of Growth leadership as the organization scales and results develop.
Compensation is designed to align with measurable growth and long-term value creation, with specific base compensation, performance incentives, equity or long-term participation, and benefits discussed with qualified candidates based on experience, location, and employment structure.

AI-Native Environment

Opportunity to use AI across research, creative production, analysis, automation, personalization, and experimentation.
We use an
AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. The final decision and next steps (interviews, assessments) are managed by their internal team.

Data Privacy Notice

By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. If you would like more information about how your data is processed, please contact us.