Manager, Performance Marketing - Amazon

Job Description
Job Description
About Hamilton Beach
Hamilton Beach Brands is a leading designer, marketer, and distributor of innovative household and commercial appliances trusted by consumers around the world. Founded in 1910 and headquartered in Glen Allen, Virginia, we develop and market a broad portfolio of products under well-known brands including Hamilton Beach®, Weston®, Lotus®, and Hamilton Beach Professional®.

For more than a century, our products have helped simplify everyday life – from preparing meals and beverages at home to supporting foodservice professionals in restaurants, hotels, and commercial kitchens. Our culture is guided by a shared set of values that shape how we work and make decisions every day: Customer Obsession, People, Good Thinking, Ethics, Passion for Quality, Embrace Change, Teamwork, and commitment to Our Environment and Community. At Hamilton Beach Brands, we look for people who are collaborative, curious, and motivated to make meaningful impact.

About the Role
We're looking for an experienced Manager, Amazon Marketing Strategy & Growth to join our team! This role is responsible for developing and executing strategies that drive qualified traffic, customer acquisition, and profitable growth across Amazon. This role leads the optimization of a multi-million-dollar advertising investment across Amazon Advertising and Amazon DSP, leveraging analytics and performance insights to maximize return on investment.

Working cross-functionally with internal stakeholders, including the Head of Advertising Strategy, the position develops integrated traffic plans, evaluates emerging advertising opportunities, and delivers data-driven recommendations that support business growth and marketplace performance. This is a remote position and will report to the Sr Director, Sales - Amazon. What You’ll Do
Own Amazon traffic and media strategy across Sponsored Ads, DSP and AMC.

Partners with Head of Advertising on emerging channels
Manage Amazon media budget, with testing-based proposals to expand funding
Lead continuous experimentation (DSP, streaming, display, creator-led traffic, AMC, emerging traffic sources) alone and in partnership with other stakeholders
Develop traffic plans tied to launches, promotions, and long-range business planning
Build business cases, incrementality frameworks, and performance narratives
Evaluate and apply AI, AEO, and automation tools to accelerate insight generation, improve targeting decisions, and increase traffic efficiency
What We’re Looking For
Bachelor’s degree in Marketing or a related field, or equivalent combination of education and experience, with 7+ years of experience in performance marketing, Amazon advertising, or e-commerce growth role
Direct experience overseeing Amazon Advertising, Amazon DSP and managing AMC
Strong fluency in data analysis, KPIs, attribution, and business case development
Proven ability to manage multi-million-dollar media budgets
Experience working cross-functionally with Sales, Marketing, Finance, Analytics, and Agencies
Experience using Amazon Marketing Cloud for audience development, analytics and performance measurement

What We Offer
Hamilton Beach Brands offers a competitive compensation and benefits package designed to support your well-being and long-term success.
Our offerings include:
Comprehensive medical, dental, and vision coverage
Company HSA contributions
401(k) plan with immediate vesting
Profit sharing program
Paid vacation, holidays, and a paid charitable day
Summer hours to support work-life balance
Employee discounts on Hamilton Beach products