Manager, Content Marketing - Telecommute

All Soapy Joe’s employees are expected to act responsibly, guided by our mission, vision and core values at all times to represent the Soapy Joe’s brand promise to employees and customers.
We’re driven to clean cars, protect the environment and shine in our communities.

BUILD COMMUNITY

CREATE FANS:
We impress customers with a great experience defined by positivity and helpfulness.

BE PROUD

We’re proud of our quality services and clean sites, but most of all, we’re proud of our team.

HAVE FUN

We believe creative solutions and genuine connections happen when you’re having fun. Marketing is a core driver of growth, customer acquisition, retention, and revenue performance. We are seeking a
Head of Marketing to lead the marketing function for our growing multi-site car wash platform. This is a hands-on, commercially minded leadership role responsible for building and executing a marketing strategy that drives customer growth, membership acquisition, retention, brand awareness, and revenue.

The Head of Marketing will oversee
Performance Marketing, CRM/Lifecycle, Brand, Partnerships, and Marketing Analytics
, working closely with Revenue, Finance, and Operations to ensure marketing investments translate into measurable business outcomes. This leader will bring together brand and performance marketing under one cohesive strategy — balancing customer acquisition with long-term retention, LTV, and profitable growth. Reports directly to Jason, with strong cross-functional partnership across Finance, Revenue, and Operations.

You own marketing outcomes — not just campaigns, traffic, or impressions.

Customer acquisition and membership growth
Marketing-attributed revenue
Customer retention and lifecycle engagement
LTV/CAC and marketing efficiency
Marketing ROI and channel performance
Brand awareness and customer engagement
CRM and lifecycle marketing performance
Marketing budget and investment strategy
Marketing analytics, reporting, and forecasting
Partnerships and strategic growth initiatives
You will build a marketing function that understands who our customers are, what drives them to purchase, what keeps them engaged, and how marketing can create long-term customer value.

Marketing Strategy & Leadership
Develop and own the overall marketing strategy and annual marketing plan
Build a clear, integrated strategy across brand, performance, CRM, partnerships, and customer lifecycle
Establish marketing priorities based on business goals, customer insights, and financial performance
Build and manage the marketing budget, ensuring resources are allocated to the highest-impact opportunities
Establish clear KPIs, reporting, and accountability across the marketing function
Build, develop, and lead a high-performing marketing team and agency/partner ecosystem
Customer Acquisition & Growth
Own the customer acquisition strategy across paid, organic, local, partnership, and other relevant channels
Develop strategies to grow membership and retail wash revenue across the network
Optimize acquisition spend based on LTV, CAC, payback period, and customer quality
Identify opportunities to expand customer acquisition into new markets and sites
Ensure marketing strategies are tailored to local market and site-level dynamics
CRM, Retention & Customer Lifecycle
Lead CRM and lifecycle marketing strategy from acquisition through retention and reactivation
Use customer data and behavioral insights to identify opportunities to reduce churn
Build segmented customer journeys based on customer behavior, membership tier, tenure, and value
Partner with Operations to identify and address customer experience opportunities
Establish a deep understanding of customer cohorts and their lifetime value
Brand & Customer Experience
Own and evolve the brand strategy across the organization
Ensure consistent brand positioning and customer experience across locations and channels
Develop marketing messaging that differentiates the brand and resonates with target customers
Balance long-term brand building with short-term performance objectives
Partner with Operations to ensure the customer experience delivers on the brand promise
Partnerships
Identify and develop strategic B2B and community partnerships that drive customer acquisition and brand awareness
Build partnership programs that create measurable commercial value
Develop relationships with local businesses, organizations, and strategic partners
Measure and optimize partnership performance
Marketing Analytics & Performance
Build a strong marketing analytics and reporting framework
Establish a single source of truth for marketing performance
Track acquisition, conversion, CAC, LTV, retention, churn, ROAS, and marketing ROI
Develop cohort-level reporting to understand customer behavior and value over time
Use data to identify underperforming channels and reallocate investment accordingly
Establish a disciplined testing and experimentation framework
Partner closely with Finance, Revenue, and Operations to align marketing strategy with broader business objectives
Work with Operations to understand site-level performance and customer behavior
Partner with Finance on marketing budgets, ROI, forecasting, and investment decisions
Bring the voice of the customer into broader business decisions
Ensure marketing is viewed as a strategic growth function across the organization
THE MINDSET WE ARE BUILDING
We are evolving from a traditional campaign-focused marketing function to a customer-centric, data-driven growth engine.

Customer-Centric Mindset
Deeply curious about customer behavior and motivations
Uses customer insights to inform marketing strategy and decision-making
Focused on the entire customer journey, not just acquisition
Continuously looks for ways to improve the customer experience
Believes strong marketing starts with understanding the customer
Commercial Mindset
Understands how marketing investments translate into revenue and customer value
Data-Driven Mindset
Uses data to inform strategy while understanding its limitations
Comfortable working with customer cohorts, marketing attribution, and performance analytics
Builds a culture of testing, learning, and continuous optimization
Can translate complex data into clear business recommendations
Strong cross-functional partner who can work effectively with Finance, Revenue, and Operations
Brings structure, clarity, and accountability to the marketing function
This is not a traditional brand-only marketing role.

This is not a campaign management role. This is not a role focused solely on creative or media strategy. We are looking for a marketing leader who can connect brand, acquisition, customer lifecycle, analytics, and business performance into one cohesive growth strategy.

A clear, measurable marketing strategy is in place across the organization
Customer acquisition is growing efficiently and predictably
Marketing investment is tied to measurable business outcomes
CAC, LTV, retention, and channel performance are clearly understood
CRM and lifecycle programs are driving stronger customer engagement and retention
Brand positioning is clear and consistently executed across the network
Marketing reporting provides leadership with clear, actionable insights
Marketing is viewed as a strategic growth partner across the organization
A strong, accountable marketing team and operating rhythm are in place
Bachelor’s degree required
8+ years of progressive marketing experience, including leadership experience
~ Experience leading marketing in a multi-location, consumer, subscription, membership, retail, or other recurring-revenue business
~ Proven experience across performance marketing, CRM/lifecycle, brand, and customer acquisition
~ Strong understanding of customer acquisition economics, LTV/CAC, retention, and marketing ROI
~ Experience managing marketing budgets and allocating investment across channels
~ Strong analytical and data-driven decision-making skills
~ Experience building or scaling marketing teams and functions
~ Comfortable working cross-functionally with Finance, Revenue, Operations, and executive leadership
~ Experience in a high-growth, performance-oriented, PE-backed, or investor-accountable environment is an asset
~ Experience in multi-site or geographically distributed businesses is an asset
Able to move about to access a variety of tools and office equipment
Able to consistently operate a computer or other electronic device