Digital Campaign Project Manager

Digital Campaign Project Manager
Location: Dearborn, MI (Hybrid)
Duration: 12+ Month Contract
Summary:
The Integrated Project Manager is responsible for collaborating with technology and business team members to successfully launch sales event campaigns, regional websites, and support email product execution within the OEM Delivery team space.
This role will closely shadow the Sales Event Program Manager to build deep domain expertise, assist with high-level program tasks, and proactively identify and implement operational efficiencies to scale and optimize our delivery process.
Structure & Development Pathway:
Operational Directives: Work under the day-to-day guidance of the Sales Event Program Manager, acting as a key partner in executing the program roadmap. Additionally, support Tier 2 regional delivery and DSS Email product workstreams under direction from the Senior Technology Manager.
Administrative Reporting: Report to the Senior Technology Manager for day-to-day project direction, priorities, and deliverable accountability.
Mentorship & Shadowing: Spend the initial phase of the role shadowing the Sales Event Program Manager to rapidly learn the nuances of automotive pricing engines, incentives platforms, and promotional event lifecycles, with a clear path toward independent ownership of assigned functions.
Process Optimization: Actively look for opportunities to streamline workflows, eliminate delivery bottlenecks, and build out templated efficiencies across Sales Event, Tier 2, and email delivery workstreams.
Essential Job Function:
Client-Facing Communication: Serve as a confident, proactive point of contact for agency partners and client stakeholders. Naturally take initiative in client interactions-providing progress updates, soliciting feedback, and maintaining transparency without being prompted. This person does not wait to be asked; they anticipate the need.
Stakeholder Translation: Communicate clearly and credibly across a wide range of audiences-from deeply technical development teams to senior business and client stakeholders-without losing accuracy or nuance in either direction.
Status Reporting & Documentation: Produce structured, consistently formatted, and audience-appropriate status reports, meeting recaps, and delivery trackers that are immediately shareable with Clients and executive stakeholders without editing. Documentation discipline is a core expectation, not an afterthought.
Cross-Functional Coordination: Operate effectively as a coordination hub across multiple teams and agency partners in a highly matrixed environment-building working trust quickly and driving alignment without direct authority.
Agile Backlog & Requirements Management:
Develop and manage Agile user stories with clear business value, detailed descriptions, and well-defined acceptance criteria to ensure alignment between stakeholders and development teams.
Collaborate with cross-functional teams to refine and prioritize backlog items, ensuring tickets are actionable, testable, and ready for efficient sprint execution.
Execution & Delivery Tracking: Own deliverable tracking, milestone management, and real-time project visibility across assigned workstreams. Maintain a centralized, real-time view of all upcoming activities, campaign milestones, and tasks via Jira. Keep all parties accountable and surface risks before they become delays.
Meeting Facilitation: Lead structured, efficient meetings (such as DSS Email alignment sessions) with a clear agenda, defined outcomes, and documented follow-through. Keep conversations on track and ensure decisions and next steps are captured and distributed.
Release & Deployment Alignment: Coordinate with application managers to ensure development priorities are aligned in release planning. Conduct formal "Go/No-Go" readiness reviews and meetings with clients and business stakeholders prior to consumer-facing sales events.
Quality Assurance & Validation: Act as a key point of contact for quality assurance teams. Support meticulous validation and successful product deployment through all environments, ensuring data accuracy for regional/national offers and email campaigns.
Risk & Issue Management: Proactively identify blockers and technical issues. Design and execute effective mitigation plans to prevent delays in launch timelines, managing escalations through to resolution without needing to be directed to do so.
Process Improvement: Naturally look for opportunities to streamline workflows, reduce friction, and build repeatable, templated efficiencies (e.g., standardizing Jira tracking structures) that scale across the team.
Adaptability & Ramp Agility: Demonstrate a strong ability to quickly absorb a complex technical and business domain through active listening, observation, and hands-on engagement—and become a productive contributor rapidly.
Minimum Qualifications and Job Requirements:
At least 3–5 years of proven experience managing complex, cross-functional projects in a technology or digital delivery environment.
Methodologies: Demonstrated experience successfully scoping, planning, and driving initiatives using both Waterfall and Agile methodologies.
Client Communication (Required): Demonstrated experience operating in a high-touch, client-facing capacity. This role requires someone who naturally takes initiative in client interactions—proactively communicating progress, surfacing risks early, and soliciting feedback without prompting. Candidates who are primarily behind-the-scenes or execution-only without strong communication instincts are not the right fit.
Growth Mindset: Strong willingness and ability to quickly learn a complex technical and business domain through active listening, observation, and hands-on practice.
Requirements & Skills:
Tooling: Strong proficiency with Microsoft Office tools, as well as experience with issue management systems and knowledge repositories (Atlassian Jira, SharePoint, and/or Rally).
Communication & Stakeholder Translation: Exceptional written and verbal communication skills. Must have a demonstrated ability to translate technical concepts for business and client audiences—and business context back to technical teams—without loss of accuracy or clarity.
Client Presence & Proactive Engagement: This role interfaces directly and frequently with Clients and agency partners. The ideal candidate is comfortable owning the client relationship on assigned workstreams—running check-ins, drafting updates, and ensuring stakeholders always feel informed and heard. This is not a behind-the-scenes coordination role.
Collaboration: A natural collaborator with a service-oriented mindset. Must be able to build working trust quickly across a highly matrixed, multi-agency partner environment and operate effectively without direct authority.
Documentation Discipline: Demonstrated ability to produce structured, consistent, and audience-appropriate documentation—including status reports, process flows, meeting recaps, and delivery trackers—that can be shared directly with clients and executive stakeholders.
Prioritization: Ability to effectively manage competing priorities, triage issue backlogs, and set clear expectations with business and client stakeholders.
Process Improvement: A demonstrated track record of optimizing project workflows and introducing organizational efficiencies.
Flexibility: Willingness to occasionally flex work hours to support critical campaign launches or manage high-priority production issues as necessary.
Preferred Qualifications (Pluses):
Prior project management or coordination experience in eCommerce, email or Digital Marketing, or managing retail promotional campaigns—particularly in an agency or OEM delivery environment.
Direct experience working with digital pricing engines, vehicle configuration tools, incentives platforms, or complex promotional marketing applications.
Experience supporting or coordinating email marketing production—including template builds, QA cycles, and deployment scheduling.
Experience with Adobe Experience Manager (AEM) or similar Content Management Systems (CMS).
Familiarity with automotive retail, Tier 2/Tier 3 dealer network structures, national/regional sales structures, or dealer-facing technologies.