Marketing Intern

Job Summary

The Marketing Intern will support the development of the Strategic and Tactical go-to-market business plans supporting the Crop Protection unit of UPL.

JOb Responsibilities

Participate in activities including research and development of customer driven needs – (met/unmet - current/ future), Micro and Macro environmental influences/trends implications
Competitive Landscape – Marketing brand and product plans, customer meetings
Participating in marketing activities such as maintaining social media and tradeshows
Assist Marketing Manager in development of target specific go to market brand plans inclusive of product/communication strategy/action and tactics
Assist with any other functions as deemed necessary
REQUIRED EDUCATION AND EXPERIENCE:
Currently pursuing a bachelor’s Agricultural Business, Marketing or similar
Interpersonal skills required to work with a wide variety of people/functions each day, build relationships and network.

Product and Brand Marketing knowledge—Vision/Strategy/Tactics and Actions; Positioning, Price, Placement & Promotion and Activation/Advocacy
Strong written and verbal communication skills required. Proficient Microsoft Office skills required including Word, Excel, PowerPoint, and Outlook.

UPL COMPETENCIES

Adaptability & Resilience
:
Recognizes and is open to changing circumstances and alters behavior and scales up as necessary; increases personal awareness and appreciation of individual and cultural differences to create an open, inclusive, and accepting workplace
Entrepreneurial Mindset
:
Has a creative mindset and ability to think holistically, takes calculated risks and maximizes opportunities
Results Orientations : Takes action, pursues goals with persistence and achieves results; communicates goals and vision to the team to drive enthusiasm and ambition
Execution Excellence: Enhances the speed of execution and builds efficiency in processes, systems and people; has sharp focus on quality-orientation
Strategic Orientation
:
Demonstrates knowledge of the social, economic, and environmental factors and how they impact the business.

Identifies key issues that could impact the business and develops strategy through an analytical lens / design thinking
Building Teams and Talent:
Empowers colleagues through knowledge sharing and delegation, quickly establishing rapport; provides recognition for achievements and accomplishments
Customer Centricity:
Understands the customer needs and pain points, fulfills the needs and expectations by focusing on creating value for customers