Senior Manager, Commercial Marketing - Connected Care

Senior Manager of Commercial Marketing at Baxter responsible for commercializing the Connected Care portfolio, which includes digital products and platforms. This role drives market adoption, customer engagement, and portfolio growth through go-to-market strategy, sales enablement, and data-driven insights across a matrixed organization.

Responsibilities
Monitor and optimize adoption, utilization, revenue, retention, and marketing KPIs; translate insights into business improvements
Develop and execute commercialization, go-to-market, and product launch strategies aligned with product vision and market opportunities
Create differentiated positioning, messaging, and value propositions targeting clinical, operational, financial, and IT decision-makers
Lead sales enablement and launch programs ensuring field readiness with tools, content, and support for commercial success
Partner cross-functionally with Product Management, Sales, Medical Affairs, and regional teams to deliver commercialization initiatives
Requirements
Bachelor's degree; MBA or graduate degree preferred
8+ years progressive commercial or product marketing experience in healthcare technology
Expertise marketing complex, software-enabled healthcare solutions with enterprise adoption success
Deep knowledge of digital health ecosystems, clinical workflows, and enterprise IT environments
Demonstrated track record commercializing healthcare technology, SaaS, connected devices, or digital health solutions
Experience launching and commercializing products across complex matrix organizations globally
Strong strategic thinking, business acumen, and ability to translate commercial performance into growth strategies