Vice President of Strategic Marketing

You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Viking Electric offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building – you can find it here. We operate throughout the Midwest and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe.

Vice President of Strategic Marketing
Full time
Schedule: 8am-5pm, Monday-Friday
Compensation for this position includes annual salary, 50% short-term incentive bonus, and full benefits package offerings. As Vice President of Strategic Marketing, you’ll develop and execute Viking Electric’s enterprise marketing, digital sales, and commercial enablement strategy to drive profitable growth, strengthen customer engagement, and enhance market competitiveness.

As a member of the Viking Electric Leadership Team, you’ll lead Marketing, Digital Sales, Market Growth Engine, and Sales Operations while partnering across Sales, Supply Chain, Operations, and Finance to create a seamless customer experience. Develop and execute a solutions-based marketing strategy spanning brand positioning, customer engagement, customer acquisition, demand generation, market awareness, and measurement of marketing effectiveness.

•
Lead Digital Sales strategy and performance, including eCommerce, digital customer engagement, online growth initiatives, customer adoption, and omnichannel customer experience capabilities.
•
Provide leadership for Sales Support and commercial enablement, ensuring sales teams have the tools, resources, insights, training support, and processes needed to improve customer growth and productivity.
•
Partner with Sales to optimize Viking Electric’s enterprise customer experience strategy using voice-of-customer insights, customer journey analysis, digital capabilities, and cross-functional process improvement.
•
Establish customer segmentation, market intelligence, competitive analysis, and customer insight processes to identify growth opportunities and influence business strategy.
•
Build and develop a high-performing Strategic Marketing organization and contribute to enterprise strategy, transformation, annual planning, talent development, and collaboration with Sonepar Marketing and Digital teams.
•
Perform assigned duties professionally and ethically while following Viking Electric policies, guidelines, and procedures, including Safety, Anti-Harassment, and Ethics.
Minimum of 10 years of progressive leadership experience in marketing, digital commerce, sales enablement, customer experience, commercial leadership, or related business functions.
•
Experience leading digital transformation, customer engagement, organizational change, and process improvement initiatives.
•
Demonstrated success building and leading high-performing teams.
•
Strong strategic planning, commercial acumen, financial acumen, and data-driven decision-making skills.
•
Expertise in marketing strategy, digital commerce, customer experience, and commercial enablement.
•
Ability to translate market intelligence and customer insights into business strategy and customer-focused solutions.
•
Bachelor’s degree in Marketing, Business Administration, Communications, Sales, or a related field.
Experience in distribution, wholesale, industrial, manufacturing, or the electrical industry.
Ability to travel to Viking Electric, customer, supplier, Sonepar, and industry locations as needed, up to 25% of the time.
•
Ability to work primarily in a professional office environment, collaborate across multiple geographies, and occasionally visit warehouse and operational environments.
#We offer great family-friendly benefits to full-time associates:
~ Healthcare plans
~ Dental & vision
~ 401(k) retirement savings with company match
~ Professional and personal development programs
~ Tuition Reimbursement
Employer-paid short- and long-term disability
Employer-paid life insurance for spouse and dependents
Gym reimbursement
Employee Assistance Program (EAP)
We’re proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.
Get to know us on YouTube, LinkedIn, Facebook and Instagram and learn how we’re “Powering Progress for Future Generations.”
Check out the Viking Electric company page on
LinkedIn and follow us for updates.
Check out our
YouTube Careers Playlist to see Viking Electric associates in action.
Viking Electric is part of the Sonepar family of brands:
All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, or any other categories protected by federal, state or local law.
Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call 843-745-2420 or email recruiting@sonepar-us.com
.