VP, Sales

To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

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HYBRID WORKING: This role is required to be in our Inglewood office every Tuesday and Thursday with the occasional third day thrown in.
1% FOR THE PLANET MEMBER: 1% of goodr's annual sales go directly to environmental organizations.
~ Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too! Most people think Sales is just about closing deals, but you know it's about building a high-performing engine.

We're looking for a Vice President of Sales to own our revenue growth and channel performance by turning our Sales and Marketing efforts into one unified, unstoppable system. If you're a CPG veteran who can lead a team of managers, crush top-line targets, and navigate a budget without losing your sense of play, you belong in the team!

Own top-line revenue targets across all National sales channels
Align sales and marketing efforts to hit growth goals
Develop and manage forecasting in partnership with our Finance team
Lead efforts to increase overall revenue through new business development and expansion into new retail markets or partnerships
Oversee and direct all aspects of goodr's retail marketing and sales policies, objectives, and initiatives
Establish revenue targets, sales quotas, and other key performance indicators (KPIs) for sales team
Work alongside other marketing teams to build seasonal GTM Plans
Design sales strategies and plans that align with company objectives, ensuring growth in both existing and new markets
Monitor and evaluate the performance of the sales team, identifying new opportunities
Design and implement effective retail marketing strategies that drive consumer engagement, brand awareness, and sales
Work closely with all marketing teams to ensure the brand is positioned effectively across various retail channels
Oversee the creation of promotional materials, special offers, and other incentives to boost retail sales
Utilize data analysis to drive decision-making and optimize marketing strategies
Monitor performance metrics and consumer insights to inform ongoing initiatives
Collaborate with other departments such as product development, operations, and finance to align retail and sales strategies with broader company goals
Advise on negotiations with retailers to secure favorable terms, placement, and marketing support
Keep up to date on changing consumer preferences, market shifts, and emerging trends to anticipate future demand and adjust marketing/sales strategies accordingly
Identify target customer segments and create customized marketing strategies to address specific needs for our retail market
Develop and manage the budget for sales and retail marketing efforts
Analyze the return on investment (ROI) for various sales and marketing initiatives, optimizing efforts to improve profitability
Work with our Business Intelligence and Finance teams to provide regular sales forecasts and report on performance against financial targets
Ensure that the brand's message and identity are consistent across all retail marketing and sales efforts
This role is in the Retail Marketing & Sales department and will report directly to the Chief Marketing Officer
May or may not have a degree...we don't care (bonus points for Basset Hound Science or Dinosaur Law)
~ 8+ years of experience in senior sales and retail marketing roles
~ Proven retail experience within CPG and/or apparel, ideally with exposure to sport and/or fashion brands
~ Demonstrated marketing acumen, including experience building and executing GTM plans
~ Data-driven mindset, with the ability to translate insights into action
~ Strong leader, coach, and motivator who can develop teams and drive performance
~ Experience using Salesforce.

Is into personal growth
~ Can you google a question?)
Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
~ Medical, Dental, and Vision benefits
~Financial Wellness Counseling
~ No Visa Sponsorship is available for this position. Here's what we expect the hiring process for this role to be, should all go well with your candidacy.

Application
3. 30 minute virtual interview with HR team member
4. 30 minute virtual interview with hiring manager
5. 25 minute virtual interviews with various leaders and peers
Final interview with hiring manager
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