Remote Director, Product & Segment Marketing Manager

NetDocuments is committed to providing an excellent candidate experience and will never ask you to engage in recruitment activity without phone, video, and in person meetings and communications from emails using the @netdocuments. At NetDocuments, we’re shaping the future of legal work. We believe legal professionals should spend less time searching for information and managing documents, and more time solving complex problems, serving clients, and delivering meaningful outcomes.

That’s why we’re building technology that helps organizations work smarter, collaborate more effectively, and unlock the full value of their institutional knowledge. Our team is redefining what’s possible for legal technology.

NetDocuments is the trusted intelligent document management platform for legal professionals and the company behind the industry’s first and only legal context graph—a breakthrough that gives legal professionals and AI a richer understanding of how matters, documents, people, and knowledge connect across an organization while respecting enterprise-grade security, governance, permissions, and ethical walls. Innovation is only part of our story.

Whether you’re building products, serving customers, or supporting the business, your work helps shape the future of one of the world’s most trusted legal technology platforms.

That commitment to our employees and customers has earned us recognition as one of the nation’s top workplaces, including:
5000 list of America’s Fastest-Growing Private Companies
Five-time
Top Workplace USA winner
Multiple
Top Workplaces Culture Excellence awards recognizing innovation, employee appreciation, work-life flexibility, and compensation & benefits
If you’re excited to solve meaningful challenges, work alongside talented colleagues, and help define the next generation of legal technology, we’d love to meet you.

NetDocuments is seeking a Director, Product & Segment Marketing to lead and scale our product marketing function across all key customer segments: Strategic (AM Law 200) law firms, Large law firms, Midsize law firms, Small law firms, and Corporate Legal departments. This role reports to the VP of Product Marketing and is responsible for developing and directing all product and segment marketing activities — from go-to-market strategy and competitive positioning to segment-specific messaging, sales enablement, and market intelligence.

This is a leadership role that sits at the intersection of product marketing and segment marketing. You will build deep expertise in how each customer segment evaluates, buys, and adopts legal technology — and translate that understanding into differentiated go-to-market strategies that drive growth. The ideal candidate brings a blend of product marketing rigor and segment or industry marketing experience, with the ability to develop and motivate a team of product marketers.

Whether your background is in product marketing, segment marketing, industry marketing, or solutions marketing within enterprise software, we want to hear from you.

Segment Strategy & Go-to-Market

Define and execute differentiated go-to-market strategies for each customer segment — Strategic (AM Law 200), Large, Midsize, and Small law firms, and Corporate Legal.

Product Messaging & Positioning

Own the creation of value propositions, messaging frameworks, positioning statements, and thought leadership for NetDocuments’ product portfolio — including the legal context graph, ndMAX AI, Smart Answers, document automation, security, and collaboration solutions — aligned to segment-specific buyer personas and use cases
Market Research & Segment Intelligence:
Understand, monitor, and analyze the overall legal technology market, unique dynamics of each segment, product/market fit of our solutions, key buyer personas, and emerging trends.

Develop a clear voice of the customer for internal stakeholders through research, customer advisory boards, and field feedback
Competitive Intelligence:
Lead competitive intelligence efforts across all segments.

Identify and monitor top competitors, conduct win-loss analyses, share findings with product teams and executives, develop competitive positioning, and incorporate insights into sales enablement, marketing programs, and collateral
Sales Enablement:
Support the sales organization by communicating segment-specific value through the development of briefing documents, battle cards, training presentations, pitch decks, case studies, sales plays, and other tools.

Drive launch and go-to-market strategies in close collaboration with product management, sales, content, demand generation, and other teams. Manage internal readiness, develop external launch plans, and coordinate cross-functional execution to ensure successful launches across all segments
Marketing Content & Campaigns:
Assist the marketing team with segment-relevant messaging in core collateral such as web copy, brochures, videos, presentations, webinars, events (including Inspire), eBooks, and infographics.

Partner on marketing plan execution from branding through demand generation
Analyst & Industry Relations:
Work with industry analysts, associations, and influencers to position NetDocuments as the category leader across all customer segments
Build a data-driven, high-performance culture focused on achieving quantifiable outcomes and professional growth
Strong leadership and management skills with the ability to develop and motivate individuals to their full potential
Passion for understanding distinct customer segments and tailoring strategy to each — from strategic AM Law 200 firms to small firms and corporate legal departments
Expertise coordinating across marketing, sales, customer excellence, and product management
Ability to understand commercial, technological, and strategic drivers and build multi-year marketing strategies
Building a data-driven environment focused on achieving quantifiable outcomes
Organizational and project management proficiency
Adaptability to the styles and needs of different stakeholders — sales, product, marketing, and executive leadership
Marketing experience with Legal Technology
~7+ years of experience in product marketing, segment marketing, industry marketing, or solutions marketing within enterprise or B2B SaaS software
~3+ years of experience managing or leading marketing teams
~ Proven track record of developing and executing go-to-market strategies across multiple customer segments or verticals
~ Demonstrated ability to set annual and quarterly plans, prioritize team projects, and drive execution
~ Bachelor’s degree in Marketing, Business Administration, or related field
Experience working with attorneys, law firms (including AM Law 200/large firms), corporate legal departments, and/or public sector organizations
Experience marketing AI-powered, data-driven, or cloud platform products
Understanding of the legal technology landscape (document management, eDiscovery, compliance, legal operations, AI for legal)
MBA or JD preferred
The compensation range for this position is:
$220,000 – $245,000 including bonus.

The posted cash compensation for this position includes on target earnings, base salary and variable if applicable. Some roles may qualify for overtime pay. LI-REMOTE
All employment decisions are based on business needs, job requirements, individual qualifications, without regard to race, color, religion, sex, (including pregnancy), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity and/or expression, military and veteran status, or any other status protected by laws or regulations in the locations where we operate.

NetDocuments believes diversity and inclusion among our employees is critical to our success, and we are committed to providing a work environment free of discrimination and harassment.