Marketing Manager, Non-Acute

BD seeks a Marketing Manager to develop and execute marketing strategies for its non-acute healthcare portfolio, driving awareness and demand generation across settings like long-term care, skilled nursing, and ambulatory surgery centers. The role requires market expertise, cross-functional leadership, and strategic campaign execution.

Responsibilities
Develop deep expertise in customer workflows, market trends, competitive dynamics, and regulatory requirements across non-acute care settings
Design and execute integrated marketing campaigns driving awareness, lead generation, and pipeline growth, including account-based marketing initiatives
Own conference and trade show strategy for priority markets, managing sponsorships, speaking engagements, and measuring event ROI
Lead development of customer testimonials, case studies, reference programs, and Key Opinion Leader engagement initiatives
Partner with digital marketing teams on SEO, paid search, social media, content, and email initiatives; support product launches and sales enablement
Requirements
Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or related field
Minimum 3+ years B2B marketing experience with demonstrated campaign and growth initiative ownership
5+ years healthcare marketing experience preferred
Proven ability to develop and execute demand generation and pipeline growth programs
Strong analytical, communication, presentation, and project management skills
Experience leading cross-functional projects and coordinating multiple stakeholders
Willingness to travel approximately 25% for conferences, customer visits, and events