Director, Digital Brand Marketing (Remote)

PAX is a leading global cannabis brand redefining how people experience the plant through thoughtful design, innovative technology, and a commitment to quality. For nearly two decades, PAX has crafted products that make cannabis simpler, more enjoyable, and more accessible, earning the trust of millions of consumers around the world. Recognized by The New York Times' Wirecutter, TIME, Fast Company, GQ, Gear Patrol, and more, PAX has built a brand at the intersection of cannabis, design, technology, and culture.

We're driven by the belief that cannabis can make life better, and that innovation can unlock its benefits in ways that set a higher standard for the category. PAX is seeking a Director of Product Marketing to lead product and portfolio marketing across our global device business and U.S. cannabis consumables business. This person will help determine where PAX plays, whom we serve, and how our products win.

They will serve as a critical connector among Product, Marketing, Creative, Sales, E-commerce, Operations, Finance, and Insights, ensuring every product has a clear consumer proposition, role within the portfolio, and plan for commercial success. The ideal candidate is a strategic thinker and strong operator who can move easily between shaping a product roadmap, refining a positioning statement, developing a global launch plan, and evaluating in-market performance. Lead product marketing across PAX's device and consumables portfolios.

Turn consumer insights, category trends, and business data into product roadmap recommendations and compelling business cases. Help shape portfolio architecture, pricing, and lifecycle strategies across formats, markets, channels, and price points. Define the audience, positioning, channel strategy, commercial requirements, and success metrics for each launch. Create clear, insight-led briefs that align Product, Creative, Brand, E-commerce, Sales, Trade Marketing, Communications, Operations, and Finance.

Adapt launch plans across PAX's distinct channels, including e-commerce, domestic and international wholesale, and licensed dispensaries. Keep teams focused and accountable, surfacing risks and driving decisions early enough to protect timing and quality. Equip sales teams and channel partners with compelling product stories, training, and tools that drive sell-in and sell-through. Own the ongoing commercial health of products beyond launch, developing lifecycle strategies that sustain relevance, velocity, and profitability over time.

Track product and launch performance across revenue, distribution, velocity, conversion, consumer response, and profitability. Partner with Brand, E-commerce, Sales, and Trade Marketing to evolve messaging, content, merchandising, and demand-driving programs based on product performance and consumer behavior. Turn performance data, competitive intelligence, and partner feedback into clear recommendations for how to accelerate, optimize, or rationalize the portfolio.

Build repeatable processes that bring greater clarity, rigor, and accountability to how PAX launches, grows, and manages products throughout their lifecycle. Bring structure and clarity to complex, fast-moving work.

Stay curious about consumers, the category, and what the data is telling us.
8-12+ years of experience in product marketing, portfolio strategy, or commercialization.
~ Experience partnering closely with Product, Sales, Creative, Operations, and Finance teams.
~ Strong commercial and analytical judgment, including the ability to evaluate market opportunities and product performance.
~ Brings structure, clarity, and momentum to fast-paced work with evolving priorities.
~ Experience in consumer tech, CPG, wellness, cannabis, or another regulated category.
~ Genuine enthusiasm about cannabis consumers and building the future of the category.

In addition to the benefits below, this role has a pay range between $160,000 and $210,000 and equity. The final salary offer will be determined based on a variety of factors including, but not limited to, depth of experience, geographic location, and relevant education or training. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment.