Field Marketing Coordinator

Job Description
Job Description
Accountabilities/Duties:
Local Social Platform Project Lead

• Serve as the day-to-day lead and administrator for the Local Social platform (SOCi), which powers localized social media content for our Bakeries.
• Develop and manage guides and training materials to ensure successful platform adoption and consistent brand storytelling at the local level.
• Monitor engagement, usage, and content performance; prepare monthly reports highlighting best practices and areas for improvement.
• Provide one-on-one and group coaching to Bakery users to strengthen social media execution and community engagement.

Field Marketing Support

• Assist Field Marketing Managers with executional and logistical needs for New Bakery Openings, Grand Openings, and Bakery Birthdays.
• Support and help coordinate post NBO opening 90-day recap reviews.

Performance Analysis & Local Insights

• Support marketing programs and performance reviews by gathering and organizing data on local marketing activities, sales trends, and digital metrics.
• Partner with the Field Marketing team to identify underperforming Bakeries, contributing to local action plans based on data-driven insights, as needed.

Resource & Communication Support

• Contribute to the creation of marketing tools, guides, and resources that make local marketing easier and more effective for Bakery system.
• Maintain organized marketing documentation and help ensure updates are communicated across the system.
• Collaborate cross-functionally with Brand, Creative, Digital, and Operations teams to ensure alignment.

Core Values/Leadership Competencies

Servant’s Heart
Developer of people
Vision casting
Leads by example
Spirit of a Champion
Exhibits extreme ownership – 100/0! Mentality – 100% responsibility and zero excuses! Excellence driven, desires feedback and improvement
Exhibits sound judgment
Genuine
Connections
Intensely collaborative
Professional with the ability to influence at all levels
Communicates often and openly
Skills and Abilities:
Familiarity with social media management tools or platforms (e.g., Sprout, SOCi, Hootsuite, or Meta Business Suite).

Strong writing, organization, and communication skills. Comfortable managing multiple projects and deadlines in a fast-paced, collaborative environment. Passion for supporting local businesses and community engagement. Proficiency in Microsoft Office and/or Google Workspace; experience with data visualization or reporting tools is a plus.

Education/Certifications and Work Experience Requirements

Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
1-2 years of marketing experience, ideally in a multi-unit, franchise, or retail environment.
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