Head of Sales, Automotive

Job Description
Job Description
Job Title:
Powersports Sales Manager
Job Summary:
The Powersports Sales Manager leads the sales team in achieving sales targets, providing outstanding customer service, and managing the inventory of powersports vehicles. The manager is responsible for implementing sales strategies, training team members, and ensuring an exceptional buying experience for customers.

Key Responsibilities

Sales Strategy & Execution
Develop and implement effective sales strategies to achieve dealership goals and increase market share. Set, monitor, and report on sales targets for the sales team. Analyze market trends and competitor strategies to refine dealership offerings and pricing. Team Leadership
Recruit, train, and mentor a team of sales associates, ensuring they have in-depth knowledge of all powersports products. Conduct regular sales training sessions to keep the team updated on product features, customer service techniques, and sales tactics.

Motivate and drive the sales team to exceed sales targets and provide excellent customer service. Customer Relationship Management
Ensure the team maintains high levels of customer satisfaction throughout the entire buying process. Develop and nurture relationships with customers to encourage repeat business and referrals. Address and resolve customer complaints or issues promptly to maintain dealership reputation. Inventory & Merchandising
Oversee the display and presentation of vehicles, ensuring they are clean, accessible, and organized to maximize customer interest.

Work with inventory control and purchasing teams to manage stock levels, forecast demand, and ensure the right mix of models is available. Coordinate with the service department to ensure all vehicles are prepped for sale. Marketing & Promotions
Collaborate with the marketing team to plan and execute sales events, promotions, and other customer engagement activities. Participate in community events or industry expos to promote the dealership and engage with potential customers.

Financial & Reporting Responsibilities
Track sales data and prepare regular reports for senior management on sales performance, market trends, and customer insights. Assist with budgeting and forecasting sales revenue and expenses. Manage pricing strategies to optimize profitability while remaining competitive in the market.

Qualifications

Experience:
Minimum 3-5 years in automotive or powersports sales, with at least 1-2 years in a managerial role.

Education

Bachelor’s degree in Business Administration, Marketing, or a related field is preferred, though equivalent experience may be considered.

Knowledge

In-depth knowledge of powersports vehicles and industry trends.

Skills

Strong leadership, coaching, and interpersonal skills.
Excellent customer service and communication skills.
Proficiency in CRM and dealership management software.
Ability to analyze sales data and market trends.
Familiarity with budgeting and sales forecasting.

Key Competencies

Results-oriented mindset, focused on achieving sales targets and increasing profitability.
Strong problem-solving skills and the ability to make quick decisions.
Customer-focused approach with the ability to build lasting relationships.
Flexibility to work weekends, holidays, and peak sales periods as required.

Working Conditions

The Powersports Sales Manager role is typically performed in a retail showroom environment and may require evening and weekend hours, especially during peak seasons or promotional events.