Head of Marketing Deployment

Thermo Fisher Scientific seeks a marketing manager to support the U.S. allergy product portfolio within the Immunodiagnostics Division. The role involves developing go-to-market strategies, launching new products, enabling sales teams, and executing integrated marketing campaigns to drive adoption among healthcare providers and laboratories.

Responsibilities
Lead U.S. go-to-market strategy for allergy product portfolio to drive adoption and utilization
Manage launch and development of new allergy products including FDA registration and sales deployment
Develop integrated marketing campaigns across digital, events, email, and webinars to increase awareness
Serve as product expert for allergy portfolio supporting sales enablement and cross-functional partners
Track performance metrics and communicate strategic opportunities to leadership
Requirements
Bachelor's degree required, preferably in business, marketing, or science
Proven track record in marketing, product management, or business development
Experience supporting product portfolios or managing healthcare-related products
Ability to influence cross-functional teams without direct authority
Proficiency in digital marketing, campaign development, and performance metrics
Understanding of diagnostic testing landscape and healthcare provider needs