Campaign Marketing Coordinator

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue. We’re a vibrant community of world-class practitioners - over 2000 colleagues strong - with offices in 19 locations around the world.

We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100. Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients.

We provide our customers with

Intelligence and advice that guides and influences strategy
Advertising that grows reputation and establishes thought leadership
Custom content that engages and prompts action
Intent and demand generation that more precisely targets and converts
Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. com and follow us on LinkedIn. com and follow us on LinkedIn
This role can be based in our 275 Grove St, Auburndale, MA 02466 office
As the Marketing Campaign Coordinator, you will help take our marketing campaigns and lead generation process to the next level.

In this role, you’ll work closely with the demand fulfillment team to develop and consistently optimize our various lead campaigns targeting our different industries. Manage execution of lead generation promotions for our B2B content marketing campaigns. Work closely with the larger team to ensure smooth and efficient campaign delivery operations. Continuously monitor campaigns to measure and optimize performance (A/B testing, copywriting of ads and landing pages, inventory experiments).

Develop and distribute weekly reports highlighting the impact marketing efforts have on driving quality leads.
1-2 years of experience developing and executing B2B marketing programs. Excellent copywriting and creative skills; Proven success in managing multiple / concurrent multi-channel campaigns. Record of owning projects from concept to execution to reporting on results. Experience with various marketing platforms + tools.

Excellent written and verbal communication skills. doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law. That's why we work in-person with each other, or with customers and partners, three days a week or more.

When you’re not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely. Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning.

Time out: Open Vacation, plus 10 national holidays, and the chance to work from (almost!) Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
As an international company, the chance to collaborate with teams around the world