Senior Marketing Manager, HCP Non-Personal Promotions, Prostate Cancer

Amgen seeks a Senior Marketing Manager to lead healthcare provider non-personal promotional strategy for its prostate cancer portfolio. The role involves developing integrated campaigns, managing cross-functional partnerships, and optimizing customer engagement across digital and media channels to support treatment decision-making.

Responsibilities
Develop and execute HCP non-personal promotional strategy and annual plan for prostate cancer asset
Design compliant, insight-led campaigns across digital, media, and other channels with clear objectives and audience strategy
Lead customer journey mapping, segmentation, and test-and-learn optimization initiatives
Partner across Medical, Regulatory, Legal, and other teams to coordinate integrated ecosystem experience
Establish performance management framework and communicate progress, risks, and decisions to senior leadership
Requirements
Doctorate plus 2 years marketing/sales/commercial operations experience, or equivalent education/experience combination
HCP and/or patient marketing experience in U.S. pharmaceutical or biotechnology industry
Ability to learn complex therapeutic areas and translate scientific insights into HCP promotion strategy
Experience leading external agencies, managing budgets and workstreams under tight timelines
Strong cross-functional leadership with medical, legal, and regulatory navigation capability
Proficiency in converting customer and performance data into strategic insights and optimization plans
Excellent written, verbal, and executive presentation skills