Quick Overview
Job Description
Job Description
Influencer Marketing Manager
As part of our Mobile Experience (MX) Marketing team - the Influencer Marketing team is responsible for managing our roster of Talent and Influencers, a highly diverse group of individuals who share one objective – help solve business challenges and reach audiences that may not be possible through traditional media.
You'll be involved in every aspect of Influencer marketing, from contracting and onboarding new talent, leading product campaigns, ideating new ideas and concepts that align with strategic briefs, developing content and measuring performance of both the program and individual campaigns. You'll be working heavily with internal teams in Korea to align on global-local strategies and implementations. This is a fast-paced environment with a great mix of strategic planning, rapid execution and a bit of hustle!
Translate campaign strategies into Influencer strategies and tactics by identifying how & where Influencers add incremental value
Work closely with Finance to manage operational requirements for funding, and all approvals handled within compliance and guidelines
Negotiate & execute commercial terms & contracts to secure Talent – working with internal stakeholders such as Legal, Finance,
Track, analyze and report against marketing/Influencer
KPIs and metrics, and take corrective action where needed
Take a consultative role for multiple internal stakeholders – be a source of expertise in Influencers
Ability to create executive-ready presentation where execution plans are clearly articulated and understood – inclusive of ROI/Data targets and impact
BA/BS degree required, preferably in marketing, communications or business management
~Influencer Marketing/Talent, Partnership Marketing, Partnerships, Business Development, Account Management
~ Ability to negotiate contracts with a strong bias for up-holding legal, compliance and financial policies and following proper procedure
~ Comfortable presenting at executive level
~ Strong project/program management experience
~ The ability to negotiate with and convince others, in a potentially adversarial environment, including leadership, directors and managers with opposing views to accept/approve plans, technical and project recommendations.
The ability to plan, organize and prioritize multiple strategic programs and simultaneous performance objectives. The ability to write, read, interpret, explain and act based on a thorough understanding of technical documents, engineering materials and contracts or related documents. Ability to make professional business presentations in writing, through email, reports, or orally, including complex business and technical matters to an audience of high technical skills, management and operational experience.
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