RIA Sales Strategy Lead - Independent RIA Channel

Job Description
What is the opportunity? We are seeking an experienced sales professional and dynamic sales strategy candidate to oversee the growth and development of our Banking and Lending business within RBC US Wealth Management’s Independent Registered Investment Advisor (RIA) channel. This role is critical to driving the adoption and expansion of our financial products and services among RIAs, helping them better serve their clients with innovative lending and banking solutions.

Regardless of any banking and lending experience or lack thereof, the ideal candidate will have a deep understanding of both the RIA landscape and the sales and business development experience to meet the needs of RIA investors and their advisors. This role will require strategic thinking, strong business acumen, and the ability to lead cross-functional teams to achieve growth targets and deliver an exceptional client experience. What will you do?

Sales Strategy Development and Execution

Design and implement effective sales strategies to drive the adoption of banking and lending solutions in the RIA channel, particularly high-yield savings and securities based lending products. This may also include residential mortgages and Tailored Lending products for UHNW clients. Significant banking and lending experience not required.
Set and monitor sales performance targets, ensuring alignment with the company’s overall objectives.
Analyze market trends, competitor offerings, and RIA client needs to continually evolve the sales approach and identify new opportunities.

Channel Partner Management

Build and nurture relationships with key RIA firms, helping them understand the value and benefits of our banking and lending products.
Provide ongoing support to RIA partners, ensuring they have the resources, training, and tools to succeed in offering our products to their clients.
Work closely with the RIA sales teams and provide them with insights and guidance on how to best approach prospects and clients.

Product Development & Innovation

Collaborate with the product and innovation teams to tailor banking and lending offerings to meet the specific needs of RIAs and their clients.
Provide feedback from the RIA channel to influence product roadmaps and ensure our solutions remain competitive and relevant.

Sales Team Leadership & Collaboration

Lead, mentor, and support a team of banking and lending sales professionals focused on the RIA channel.
Foster a culture of collaboration between internal departments (sales, marketing, product, operations) to ensure the RIA strategy is successfully executed.
Develop and implement training programs to enhance the knowledge and performance of the sales team.

Market Insights & Reporting

Regularly track and report on the performance of the RIA channel, providing insights into sales trends, market penetration, and customer feedback.
Conduct regular performance reviews to ensure the strategy is effective and adapt it as needed based on market changes.

Client-Centric Strategy

Ensure the delivery of a seamless, high-quality experience for RIAs and their clients throughout the sales cycle. Focus on long-term client retention and satisfaction through thoughtful, consultative sales methods and tailored solutions. What do you need to succeed? Must-have
7+ years of experience in sales strategy, business development, or relationship management in the financial services industry, with a focus on banking, lending, or wealth management solutions.

Deep understanding of the independent RIA landscape and the specific needs of RIAs in terms of banking, lending, and financial services. Proven ability to develop and execute successful sales strategies, with strong analytical and problem-solving skills. Excellent communication and negotiation abilities are essential. Experience leading and mentoring sales teams, with a track record of building high-performing teams in a fast-paced environment. Bachelor’s degree in business, finance, or a related field (MBA or equivalent advanced degree preferred). What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. A comprehensive Total Rewards Program include competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off.

Leaders who support your development through coaching and managing opportunities. Ability to make a difference and lasting impact. Work in a dynamic, collaborative, progressive, and high-performing team. Opportunities to do challenging work. Opportunities to build close relationships with clients. The expected salary range for this particular position is $120,000-$200,000, (New York City), $99,000-$176,000, (Chicago, Los Angeles), depending on your experience, skills, and registration status, market conditions and business needs.

You have the potential to earn more through RBC’s discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided the business meets its performance targets and you meet your individual goals.

RBC’s compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:
Drives RBC’s high-performance culture
Enables collective achievement of our strategic goals
Generates sustainable shareholder returns and above market shareholder value
Job Skills
Communication, Critical Thinking, Group Problem Solving, Knowledge Organization, Long Term Planning, Product Development Lifecycle, Product Manufacturing, Product Services, Product Testing, Waterfall Model
Additional Job Details
Address:
1211 6TH AVENUE:NEW YORK
City:
New York
Country:
United States of America
Work hours/week:
40
Employment Type:
Full time
Platform:
WEALTH MANAGEMENT
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-12-10
Application Deadline:
Note
:
Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
I nclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world.

Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.