Online Marketing Manager - SEO

We are known for our art-inspired spaces that are great for social gatherings. Our restaurants are wall to wall with lights, murals, and vignettes. We are the marinara-muddled minds behind Happy Camper, Homeslice, and Paradise Park restaurants. Our brand is glued together by our company culture. Many of our employees have been with the company from the first installment of the brand, Homeslice, and a common thread we share is paying a distinct amount of attention to detail in creating this atmosphere.

This job is for someone who may be looking for something more unconventional than a downtown office and who values building the customer experience from the ground up. Digital Marketing Manager
As a Digital Marketing Manager you will be responsible for creating all company assets, creating a calendar aligning with events and marketing goals. The ideal candidate will have a deep understanding of digital marketing strategies and an ability to leverage data-driven insights to elevate the online presence of our brands.

You will be responsible for executing digital marketing campaigns, driving online engagement, and optimizing digital marketing to maximize customer acquisition and retention. The Digital Marketing Manager will be responsible for managing all customer interactions and reviews on social media and other third-party platforms. This role will report directly to Operations and work closely with various members of the management team across all locations. This is an exempt role with hours scheduled Monday through Friday, 9:00am – 5:00pm in office and additional hours as required. Casual dress code.

Creative work environment. Free food and coffee.

Digital Strategy Development
Work with events team to develop aesthetic activations
Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
Facilitate online conversations with customers and respond to queries
Report on online reviews and feedback from customers and fans
Suggest new ways to attract prospective customers, like promotions and competitions
Develop an influencer program and strategy to cross promote our brand
Work collaboratively with operations, brand, events, management departments to achieve coherent and comprehensive brand messaging and customer engagement
Website & Social Media Management
Write all copy for customer facing platforms
SEO
Updating Wordpress
Works closely with the Content Creator to maintain a social media calendar
Oversee social media accounts’ layout
Come up with creative content
Asset Design & Development
Design all assets including flyers, menus, email campaigns, etc.

Assist in merchandise and packing duties as assigned
Align with brand team to aide in digital apparel design for new merchandise offerings
Present quarterly merchandise designs
Curate creative PR packages for activations
Create engaging text, image and video assets
Some positions may involve frequent bending, moving, lifting, and carrying material weighing up to 50 pounds; Proven work experience in Digital Marketing​​​​​​​
~ Expertise in multiple social media platforms
~ Ability to produce assets in a timely manner
~ Ability to deliver creative content (text, image and video)
~ Familiarity with online marketing strategies and marketing channels
~ Ability to grasp future trends in digital technologies and act proactively
~ In-depth knowledge of SEO, keyword research and Google Analytics
~ Experience in Food Photography
~ Knowledge in iPhone Photo and Video tools
~ BS degree in Marketing, new media or relevant field
Expresses willingness to undertake projects, supports organizational goals and endeavors, and demonstrates flexibility in response to changing circumstances.

Time Management and Initiative: Works with minimal supervision and effectively completes tasks when direction is given.