Lifecycle Marketing Manager

Duration: 6+ months
Manager, Lifecycle Marketing
Lifecycle Marketing; Relationship Marketing; Program Management; Campaign Strategy; Executive Presentations; Stakeholder Management; CRM Strategy; Growth Marketing,Journey Orchestration; Loyalty Marketing
Loyalty Programs; Customer Lifecycle; Retention Marketing; Starbucks Rewards; CRM Marketing; Consumer Marketing; Journey Optimization; Behavioral Segmentation; loyalty marketing; Membership Marketing; Executive Storytelling; Member Benefits
Lead end-to-end lifecycle and loyalty marketing programs from strategy| planning| and execution through performance measurement and optimization.Develop customer engagement| retention| and reactivation strategies that drive usage| loyalty| and long-term customer value across Microsoft Rewards and Bing.Present campaign strategies| business performance| customer insights| and recommendations to senior leadership| including Director| GM| and VP audiences.Analyze campaign performance| customer behavior| and engagement trends to identify growth opportunities and inform business decisions.Partner with Product| Analytics| Creative| Engineering| and Operations teams to deliver integrated customer marketing initiatives.Drive segmentation| personalization| experimentation| and customer journey optimization to improve program effectiveness and business outcomes.Own executive reporting| KPI tracking| and quarterly business reviews| translating complex data into actionable insights.Influence marketing strategy through strong stakeholder management| thought leadership| and customer-centric decision making.Preferred BackgroundExperience leading loyalty or membership programs such as Starbucks Rewards| Marriott Bonvoy| Hilton Honors| American Express Membership Rewards| Target Circle| Sephora Beauty Insider| Nike Membership| or Amazon Prime engagement programs.Demonstrated success creating and scaling customer retention| engagement| and loyalty initiatives.Proven ability to balance strategic leadership with hands-on execution in a fast-paced| data-driven environment.Past experience in marketing for any of these companies are a bonus Starbucks Sephora Nike Target Chipotle Panera
Essential Skills: Journey Orchestration Loyalty Marketing