B2B Growth Marketing Lead

About the Role

Lead the B2B growth marketing strategy for an early-stage AI company serving education and other sectors. Working with product, performance, brand, and content partners, you will build programs that turn market demand into qualified leads and measurable pipeline.

What You'll Do

• Define the ideal customer profile, qualification criteria, lead scoring, and handoff process for sales.

• Generate demand through paid marketing, SEO, content, events, and outbound support.

• Build landing pages, email sequences, and retargeting programs to nurture prospects toward sales conversations.

• Align with sales on lead definitions, handoff expectations, lead quality feedback, and useful collateral.

• Track pipeline and cost per lead by channel, then shift investment toward programs that drive results.

What We're Looking For

• Four to eight years of B2B growth marketing experience, including ownership of a 0-to-1 growth build at an early-stage company or for a new market segment.

• Experience launching new products or initiatives and building full-funnel programs across SEO, paid search, landing pages, email, webinars, and lead scoring.

• Familiarity with paid search, paid social, SEO, email automation, landing page tools, web analytics, and CRM platforms.

• Established relationships or a professional network in the education market.

• A track record of sustained tenure in recent roles, with more than one year in all but at most one role.

• Authorization to work in the United States without visa sponsorship.

Compensation & Benefits

Base salary: $140,000 to $170,000 annually. Visa sponsorship is not available.

Location

On-site in New York, New York.