Remote Product Marketing Senior Manager

Before TuneCore, artists needed to be signed to a record label to sell their music online. In 2006, we democratized the industry by partnering directly with digital stores and streaming platforms to enable any musician to sell their songs worldwide while retaining 100% ownership of their music. TuneCore is headquartered in Brooklyn, NY, and owned by Paris-based Believe, one of the world’s leading digital music companies. The company is one of the fastest growing companies in the music industry and is actively investing in the continued growth of the business.

We have made it our mission to best serve artists and labels at each stage of their development in the digital world. We are a company that cares deeply about our people and our creator community, advocating for diversity, equity, and inclusion across all of our platforms and throughout our business. The pursuit of innovation inspires us to work hard for our artists, while collaboration drives the way we work and approach our company’s social responsibility. Be part of the team that bridges the unmet and evolving needs of creators by building the tools and services that make their lives better.

As TuneCore continues to evolve our product, expand globally, and accelerate growth, we’re investing in a Product Marketing function that ensures every product, feature, and customer experience is brought to market with clarity, consistency, and a deep understanding of artist needs. Reporting to the Director, Growth, the Senior Product, Marketing Manager will lead positioning, messaging, and go-to-market strategy for TuneCore’s products, features, pricing initiatives, and customer experiences.

They will work closely with Brand, Product, Research, Data, Campaigns, Creative, UX, and Artist Support teams to translate client insights and product capabilities into clear, compelling value propositions. They’ll be responsible for building the strategic foundation for launches, including defining target audiences, messaging, client benefits, launch objectives, and measures of success. They are comfortable using research and data to shape recommendations, aligning cross-functional teams, and turning complex products into messaging that is clear, relevant, and differentiated.

Above all, you’ll help ensure every product launch, feature release, and customer communication reinforces TuneCore’s purpose: empowering independent artists to build sustainable careers on their own terms. Translate complex features and capabilities into clear customer benefits. Create audience-specific messaging based on customer needs, behaviors, and segments
Ensure product messaging is consistent across web, campaigns, in-product experiences, customer support, and other touchpoints. Partner with Creative and Copy teams to guide customer-facing execution.

Develop go-to-market strategies for new products, feature launches, partnerships, and UX updates. Define target audiences, launch objectives, messaging, key benefits, risks, and success metrics. Create product marketing briefs that provide cross-functional teams with messaging & strategy direction
Partner with the Senior Manager of Campaigns to translate product marketing strategy into integrated launch plans. Identify launch dependencies and ensure teams are aligned on priorities, timing, and customer impact.

Customer and Market Insights
Develop a deep understanding of customer needs, motivations, pain points, and barriers to adoption. Monitor market trends, competitor positioning, and customer expectations. Partner with Research, Data, and Product to leverage research and performance data to improve messaging, segmentation, and go-to-market strategy. Bring the voice of the customer into product and marketing planning. Product Adoption and Performance
Support the development of FAQs, customer education, support materials, and product communications.

Define launch metrics and evaluate performance across awareness, adoption, conversion, and revenue.
5+ years of experience in product marketing, go-to-market strategy, integrated marketing, growth marketing, or a related field.
~ Experience marketing products to independent creators, entrepreneurs, or small businesses.
~ Strong customer instincts and the ability to translate research and data into actionable recommendations.
~ Experience partnering with Product, Research, Data, Brand, Creative, and UX teams.
~ Strong project management and organizational skills.
~ Comfortable managing multiple priorities in a fast-paced and evolving environment.

Familiarity with customer research, audience segmentation, product analytics, and experimentation. Experience with subscription plans, pricing and packaging, mobile applications, or international launches. Products and features have clear, differentiated positioning grounded in customer needs. customers clearly understand the value of new products and features. Messaging is consistent across the customer journey. Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience. TuneCore is based in the Believe office in DUMBO, Brooklyn.

This is a hybrid role, with in-office days on Tuesdays and Wednesdays. The base salary range for this position is $118,800 -165,000 The final salary offer will be determined by a variety of factors, including the candidate’s relevant experience, specialized skills, internal equity, and specific work location. As global citizens, we believe that if we build more diverse, equitable and inclusive teams across our company, we will collectively create and offer more innovative solutions and better serve our artists, labels, partners, and employees.

We strive to build a company that reflects the communities we serve and embraces the diversity of the world we live in, where each person’s unique perspective is valued, and where everyone has the same opportunities and is supported in their personal and professional growth.

CSR Strategy: Shaping Music for Good
Our core values are put into action through Shaping Music for Good, Believe and TuneCore’s global corporate social responsibility strategy, integrated at all levels of the company and at the heart of our business model. We strive to shape the music industry for good by building trusting relationships with artists and partners, investing in the growth and talent development of our local markets, and empowering our community to positively impact society.

We work to achieve progress on our core priorities: gender equity, diversity, equity & inclusion, environmental sustainability, and wellness for our employees, artists, and industry partners. Shapers develop action plans, educate teammates, support the implementation of programs, and inspire action within the organization on causes and issues that align with TuneCore and Believe’s SMFG priorities.

Inclusion in the Music Business Report
In 2025, Believe and TuneCore partnered with the
Annenberg Inclusion Initiative
, the world’s leading think tank studying diversity and inclusion in the entertainment industry, to produce the second
Inclusion in the Music Business report which analyzes the gender, race, and ethnicity among executive leadership in the music industry. Fast Company's 10 Most Innovative Companies in Music list (2023-2025)
At TuneCore we’re committed to the well-being of our employees and aim to create a workplace that fosters both personal and professional growth.

Paid Time Off including vacation, holidays, paid bereavement, unlimited paid sick days, and company-wide week off between Christmas and New Years—every employee needs time to take care of themselves and their family.
~“Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - your health comes first.
~Hybrid Work - employees have the option to work primarily remotely and work from the office 13 days per month on a flexible schedule organized at the department level, in accordance with Company policies.
~ Learning and development opportunities and career development training – we believe in promoting and growing our leadership from within the company and proactively invest in our people.
~ Free distribution subscription for employees – so you can experience the magic of releasing music worldwide (and give us valuable feedback!).

We celebrate diversity and are committed to providing equal employment opportunities to all applicants and employees and do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, citizenship status, age, sex or gender, pregnancy, childbirth or related medical conditions, gender identity or expression, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other characteristic protected by applicable federal, state, or local law.

TuneCore, a wholly owned subsidiary of Believe, is committed to providing reasonable accommodations to qualified individuals with disabilities, including applicants and employees, in accordance with applicable law. If you need a reasonable accommodation during the application or hiring process, please contact Human Resources.