Marketing and Business Development Specialist

Job Description
Job Description
Position Overview
The ideal candidate is both a creative story teller and strategic thinker - comfortable managing digital content, coordinating events, and developing lead-nurturing strategies. You'll partner with leadership to build campaigns, support client development initiatives, and identify opportunities to connect with prospective clients.

Key Responsibilities
Manage digital marketing channels, including social media, email campaigns, website updates, and digital content.
Design and maintain marketing collateral such as brochures, presentations, and event materials.
Research and recommend conferences, webinars, and networking opportunities that engage HR professionals, executives, and decision makers.
Coordinate firm participation in events and design follow-up strategies to convert contacts into client leads.
Collaborate with leadership to prepare proposals, pitches, and updated practice materials.
Track and analyze the effectiveness of campaigns, social media, and events, providing insights and recommendations for improvement.