Digital Marketing Manager

Golfstar direct is seeking a dynamic and experienced Digital Marketing Manager to join our innovative team. As a growing retailer in the golf industry, Golfstar direct is dedicated to delivering exceptional products and services to golf enthusiasts in the UK. The ideal candidate will be responsible for developing, implementing, and managing comprehensive digital marketing strategies that drive brand awareness, engage customers, and boost sales. This role requires a deep understanding of digital marketing tools and trends, creativity in campaign design, and the ability to analyse data to optimize performance. The Digital Marketing Manager will work closely with cross-functional teams including sales, supply chain, and customer service to ensure cohesive messaging and a seamless customer experience. We value strategic thinkers who are passionate about sport and digital marketing, eager to innovate and grow within a fast-paced environment. If you are a results-driven marketer with a proven track record in digital campaigns, SEO, content marketing, and social media management, then Golfstar direct offers a stimulating career opportunity where you can make a significant impact on our brand and business goals.

Responsibilities

• Develop and execute multi-channel digital marketing campaigns that align with company objectives and target audience.
• Manage and optimise paid advertising efforts across platforms such as Google Ads, Facebook, and Instagram to maximise ROI.
• Analyse website traffic, campaign performance, and customer engagement metrics to inform strategy adjustments.
• Collaborate with creative teams to produce compelling content including blogs, videos, and social media posts.
• Lead SEO and SEM initiatives to improve search engine rankings and increase organic traffic.
• Oversee the management of social media channels to build brand loyalty and community engagement.
• Coordinate with sales and product teams to align marketing strategies with upcoming product launches and promotions.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years experience in digital marketing with proven success managing campaigns.
• Strong knowledge of SEO, SEM, PPC, email marketing, and social media advertising.
• Proficiency with digital analytics tools such as Google Analytics, Google Ads, and marketing automation platforms.
• Excellent written and verbal communication skills with attention to detail.
• Ability to work collaboratively across departments and manage multiple projects simultaneously.
• Passion for golf or sport and understanding of the golf retail market is a significant advantage.

• Pension Plans