Head of Marketing

Job Description
Job Description
Head of Marketing
AI-Powered | Full-Stack | Growth-Minded
Location
On-Site | Charlotte, NC (or Company HQ)
Experience Required
5+ Years in Marketing
People Manager
No (Manages Freelance Resources)
Reports To
CEO
Classification
Full-Time, Exempt
ABOUT THE ROLE
We are a fast-paced fintech and banking startup seeking a driven, resourceful, and AI-savvy marketing professional to own all marketing functions for the company.

This is a rare opportunity to build and run a marketing operation from the ground up — with the full support of leadership and the freedom to move quickly. This is a solo marketing seat. You will be the company’s marketing engine. You’ll help set strategy, create content, manage campaigns, design assets, and deliver results — leveraging AI tools and a curated network of freelancers to punch well above your weight to present our banking solution to our defined marketplace.

If you thrive in high-autonomy, high-impact environments and know how to get things done without a large team behind you, this role was built for you. WHAT YOU’LL OWN
Brand & Strategy
Define and manage the company’s brand voice, visual identity, and messaging across all channels. Develop and execute a go-to-market strategy aligned to company growth objectives in collaboration with channel partners. Build and maintain a content calendar that supports both brand awareness and customer loyalty & engagement.

AI-Powered Content & Creative
Use AI tools (e.g., ChatGPT, Claude, Midjourney, Adobe Firefly, Runway, ElevenLabs) as a force multiplier for content, copywriting, and design. Produce polished marketing assets — webpages, social graphics, email templates, landing pages, pitch decks — at startup speed. Write compelling copy for all channels: web, email, social, and product materials. Leverage AI for video scripting, short-form video editing, and motion graphics when needed.

Sales & Loyalty
Plan, launch, and optimize digital marketing & promotional campaigns in collaboration with our channel partners, including developing and maintaining a sales training program. Develop product brochures and other sales aids to enhance sales effectiveness. Measure web traffic to identify opportunities to improve conversion rate. Measure online and mobile platform activities to understand customer behavior. Drive SEO/SEM strategy and execution to grow organically.

Product Promotion
Develop market expertise & innovations visibility to help Product Management to implement solutions differentiators to further enhance our unique portfolio of products. Working with Product, create materials to highlight value propositions, how-to use, and other materials to entice/encourage adoption of our services. Own campaigns targeting existing customers to elevate engagement and loyalty. Monitor and help enhance reward & perk programs to drive performance and translate data into actionable optimizations.

Freelance & Vendor Management
Identify, engage, and manage freelance designers, developers, videographers, and specialists as needed. Ensure freelance work is on-brand, on-deadline, and within budget. Build a reliable bench of creative talent that can flex with company needs. Operations & Reporting
Own the marketing tech stack — select, implement, and manage tools that enable digital marketing and related activities. Deliver regular performance reports to leadership with clear metrics and recommendations.

Identify trends, competitive intelligence, and market opportunities relevant to the digital banking (fintech) space. WHAT WE’RE LOOKING FOR
Required
5+ years of hands-on marketing experience across multiple disciplines (content, digital, creative, campaigns). Demonstrated proficiency using AI tools in real marketing workflows — not just awareness, but active daily use. Strong graphic design skills; comfortable producing professional assets independently. Proven ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.

Excellent written and verbal communication skills with a strong editorial eye. Experience managing freelancers or external creative vendors. Data-driven mindset with the ability to interpret analytics and optimize accordingly. Self-starter with high ownership mentality — you don’t wait to be told what to do. Preferred
Experience in fintech, financial services, digital banking, payments or similar. Familiarity with marketing automation platforms (HubSpot, Mailchimp, ActiveCampaign, etc.). Experience with paid media (Meta Ads, Google Ads, LinkedIn Ads).

Basic video editing or short-form video production experience. Knowledge of SEO/SEM best practices. Prior experience as a one-person or small-team marketing department.

AI TOOL PROFICIENCY
Candidates should be actively using — or quickly able to master — AI tools across the following categories:
Category
Example Tools
Copywriting & Content
ChatGPT, Claude, Jasper, Copy.ai
Image & Graphic Generation
Midjourney, Adobe Firefly, DALL-E, Canva AI
Video & Motion
Runway, Pika, CapCut AI, Adobe Premiere (AI features)
Voiceover & Audio
ElevenLabs, Murf, Descript
SEO & Research
Surfer SEO, Semrush AI, Perplexity
Workflow & Automation
Zapier, Make, Notion AI, HubSpot AI