Digital Marketing Specialist - Local Remote

As construction’s most trusted safety platform, HammerTech has a team focus where we build safer, smarter, better – together
. Our workforce is committed to individual and team empowerment so that our innovative approach is sustained, the growth in our capability is continuous and we excel in enhancing safety within the construction industry.

Established in 2013, with the vision of becoming the international benchmark in online safety and quality management, HammerTech is now the leading choice for large construction companies, managing safety and quality for over 500,000 people on construction sites across Australia, New Zealand, North America and Europe. We offer a hybrid working model to support an inclusive and balanced work culture. To support the significant growth and development of the organization, we are seeking the expertise and capability of Senior Digital marketing Specialist to join our dynamic team.

This is a hands-on individual contributor role for a strong digital marketing executor. The Senior Digital Marketing Specialist is responsible for building, launching, QA-checking, and continuously improving the digital journeys that move prospects from first engagement toward a marketing qualified lead (MQL). This role is designed for someone who thrives on getting work shipped.

They are comfortable moving from a brief or agreed strategy into execution — building the page, configuring the workflow, creating the segmentation, setting up the tracking, testing the journey, identifying issues, and fixing them. Working closely with the Digital Marketing Manager, this person translates channel and lifecycle strategy into reliable day-to-day delivery. Most of the week will be spent directly building, launching, QA-checking, and improving pages, emails, forms, workflows, nurture programs, and campaign assets in HubSpot.

Performance data is used to improve that work - not as a standalone analytics function. Build, maintain, and optimize multi-stage HubSpot nurture workflows based on behavior, persona, lifecycle stage, and campaign engagement, demo follow-up, webinar sequences, and re-engagement flows.

Personalization

Implement HubSpot smart content and dynamic modules tailored by persona, vertical, lifecycle stage, region, or traffic source. Maintain marketing-side scoring rules, audit contact behavior and outcomes, gather feedback, and recommend improvements in partnership with the Digital Marketing Manager and RevOps. Lead handoff quality:
Test and monitor marketing triggers and enrollment logic that support HubSpot-to-Salesforce handoffs; identify and escalate routing or data issues quickly.

Website, content, and campaign production
HubSpot CMS execution:
Build and update landing pages, website pages, forms, CTAs, smart content, and reusable modules; Build the digital assets required for campaign launches, including pages, forms, emails, lists, workflows, campaign records, and UTM tracking. Content publishing:
Partner with the Growth Content Manager to format, publish, and package blogs, case studies, gated assets, videos, and resource pages in HubSpot.

Site maintenance

Perform recurring audits for broken links, form errors, tracking gaps, stale content, accessibility concerns, and conversion blockers; Journey implementation:
Testing:
Set up and run structured A/B tests on landing pages, CTAs, forms, email elements, and key conversion paths according to the agreed test roadmap. Monitor results, document learnings, recommend next actions, and implement approved winning variants. Always-on digital channel support
Video and YouTube operations:
Upload and place videos, manage metadata and destinations, apply tracking, and monitor performance.

Identify broken journeys, disapproved or misdirected assets, tracking issues, and underperforming conversion points; fix what is within scope and escalate material risks. Performance monitoring and campaign QA/QC
Track conversion from visit to lead, lead to MQL, and MQL to SQL; Performance monitoring: Review campaign and journey performance to identify practical improvements to pages, forms, emails, CTAs, workflows, and nurture programs. Personally implement approved changes in HubSpot. Improvement in priority funnel conversion rates, including visit-to-lead, lead-to-MQL, and MQL-to-SQL.

Landing page, form, CTA, and email performance against agreed benchmarks and test goals. Execution velocity and on-time delivery for pages, workflows, campaign assets, publishing, and optimization requests. Quality and reliability of HubSpot workflows, lists, forms, tracking, links, and handoff triggers. Speed and effectiveness in turning campaign performance findings into implemented improvements. Contribution of lifecycle and conversion programs to sourced or assisted pipeline. Reduction in avoidable launch defects, broken journeys, stale content, and unresolved conversion blockers.

Everyone at HammerTech lives by our company values of
United, Innovative and Authentic and we hope you’ll help us bring these to life in your role. It’s known for passionate and caring people, team players and avid problem solvers who want to build a better world.

With your help as Senior Digital Marketing Specialist, we’ll help construction build safer, smarter, better— together.
3-5 years of experience in B2B digital marketing (preferably in SaaS), lifecycle marketing, marketing automation, demand generation, or a combined digital/conversion role.
~ Demonstrated track record of personally executing digital marketing programs end-to-end — not only developing strategy or managing agencies/partners — including building assets, configuring automation, completing QA, launching campaigns, monitoring performance, and implementing improvements.
~ HubSpot power user with experience using the CRM for page building, templates, modules, responsive QA, and content publishing.
~ Demonstrated experience building and maintaining email nurture programs using behavioral and lifecycle logic.
~ Working knowledge of GA4, Google Search Console, conversion tracking, UTMs, and digital performance reporting.
~ Experience supporting paid search, paid social, display, or video campaigns with campaign builds, landing pages, trafficking, tracking, or routine optimization.
~ Basic HTML and CSS for email styling, landing page adjustments, and HubSpot module troubleshooting is desirable.
~ Salesforce familiarity and an understanding of HubSpot-to-Salesforce integration concepts are desirable.

Exceptional hands-on digital executor

Fast, accurate, and fluent in workflow logic, list health, CMS execution, campaign QA, and operating documentation. Uses performance results to decide what to change, then personally builds, tests, and launches the improvement. Can draft and iterate high-converting CTAs, email copy, form microcopy, and landing page headlines within approved messaging. Manages a high-volume execution queue in a remote environment and communicates risks, dependencies, and trade-offs early.

Works clearly and constructively across Digital, Content, RevOps, Sales, regional marketing teams, and external partners. As a North American employee, you’ll benefit from some of the best parts of our Australian work-life culture thanks to our Aussie roots including:
Flexible WFH arrangements – we trust you!

Generous holiday and personal leave allowance (20 days’ vacation + 10 days’ personal leave each year, accumulating year to year)
Top-notch
Medical/Dental/Vision benefits plus family benefits like paid
Maternity/Paternity leave
Retirement 401K Plan
Generous training budget & career mapping opportunities
Regular social events & employer-funded travel
HammerTech values diversity and believes that our strength comes from including the perspectives of all kinds of contributors.

We encourage people from underrepresented communities to apply, including racial minorities, LGBTQIA+, and those with disabilities.

Accommodations are available during all stages of the recruitment process, please let us know of any needs we may not have accommodated.