Brand Tracking Manager - Marketing Insights Researcher

Managing end-to-end Brand Tracking program, including survey design, data cleanliness/quality, and reporting. Translate findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization
Ability to go deep and uncover underlying/cohort-based trends, proactively spotting competitive opportunities and risks latent in the data.

Successful management of the program across VR and Wearables devices, delivering reporting, recommendations, and additional data on time on a regular cadence. Desire and ability to contextualize brand tracker learnings with large macro-economic, company-level, or org/pillar level moments to interpret or add understanding to the data and recommendations.

Manage vendor relationships
Set up and facilitate research programs/execution
Organize and deliver research share-outs
Conduct day-to-day research, execute studies, and report findings
Experience conducting research on hardware products crafting effective questions and managing relationships
6+ years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (weighting, data cleaning, regression, etc.).

Direct experience on brand tracking programs required.
~ Independently execute full-cycle brand tracking programs and leveraging primary and secondary sources to inform analysis and strategies to drive business outcomes.
~ Problem-solving and prioritization experience to move from blank slate to a research problem matched with a methodology.
~ Proven track record of managing data sets and overseeing responsibility for data hygiene and reporting.
~ Excellent communication and presentation skills with a proven track record of delivering concise, sharp, executive level synthesis to influence business decisions and strategies
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