Digital Marketing Senior Manager - Remote

Job Description
Univista Insurance is seeking a Senior Digital Marketing Manager to serve as the strategic authority on digital marketing channels and execution. This role is responsible for providing deep expertise, guidance, and advisory support to drive digital strategy, optimize channel performance, and ensure technical and strategic excellence across key digital initiatives. The Senior Digital Marketing Manager will work cross-functionally with marketing leadership, operations, and technology teams to identify solutions, define best practices, and improve digital outcomes.

The ideal candidate is a passionate digital strategist with deep, hands-on expertise in at least one major digital channel. They're detail-oriented yet strategic, stay current with digital trends, and can translate complex technical concepts for non-technical audiences.

Digital Strategy & Architecture
Define UniVista's enterprise digital marketing strategy across all channels, serving as the internal authority on where we play, how we win, and what we prioritize
Build the digital roadmap: channel mix, budget allocation framework, testing agenda, and performance targets that align to company growth objectives
Establish the digital playbook, channel standards, and governance model the broader marketing team and franchise network execute against
Identify whitespace and competitive opportunity across the digital landscape; Channel Ownership & Performance
Own strategy and performance accountability across SEO, SEM/paid search, paid social, email marketing, and marketing automation
Manage and optimize paid media investment with full ownership of CPL, CAC, and marketing-attributed growth
Oversee SEO strategy including technical SEO, on-page optimization, local and national search, and content-driven organic growth
Lead marketing automation architecture including lead nurturing, trigger-based campaigns, segmentation, and CRM integration
Performance Intelligence
Own the digital performance reporting framework: dashboards, attribution models, and executive-level reporting that connect digital activity to business outcomes
Drive a continuous experimentation culture through structured A/B testing and channel optimization across all digital properties
Translate performance data into strategic recommendations; Develop and enforce digital best practices, channel playbooks, and quality standards across the organization
Partner with compliance and legal to ensure all digital marketing activity meets regulatory requirements
Evaluate and recommend new platforms, tools, and technologies to keep UniVista ahead of the curve
Bachelor's degree in Marketing, Communications, Digital Marketing, or related field
Minimum 5+ years of direct digital marketing experience (SEO, SEM, social media, email marketing, marketing automation, or similar)
Deep expertise in at least one major digital channel or platform
Proven track record of improving digital performance and driving measurable results
Strong analytical skills with ability to interpret data and derive actionable insights
Experience with digital marketing tools and platforms (Google Analytics, advertising platforms, marketing automation software, etc.)
Ability to think strategically while managing tactical details
Strong project management and cross-functional collaboration skills
Experience in regulated industries (insurance, financial services, etc.)
Familiarity with compliance requirements for digital marketing
Experience leading digital transformation or channel optimization initiatives
Knowledge of customer acquisition, retention, and lifetime value strategies
Experience with A/B testing and experimentation methodology
Bilingual capabilities (English/Spanish) a plus
\nCompany Description
We are a fast-growing, bilingual insurance agency serving clients across Florida and Texas!.

Our team helps families and businesses protect what matters most — through auto, home, life, and commercial insurance solutions built around
We are not your average insurance agency. We invest in our people, recognize performance, and create real paths for
If you are bilingual, driven, and want a career that rewards your work, you have found the right team. PROTECT — We ensure the safety of our communities with robust, comprehensive insurance options.

• HELP — Our agents provide swift, personalized support to guide every client through their options.
• PROMOTE — We invest in our workforce with career paths and training for aspiring agents.
• PROVIDE — Affordable, innovative insurance solutions made accessible through tools like our app.

We are a fast-growing, bilingual insurance agency serving clients across Florida and Texas!. Our team helps families\r\n\r\nand businesses protect what matters most — through auto, home, life, and commercial insurance solutions built around\r\n\r\neach client’s needs.\r\n\r\nWe are not your average insurance agency. We invest in our people, recognize performance, and create real paths for\r\n\r\ngrowth. If you are bilingual, driven, and want a career that rewards your work, you have found the right team.\r\n\r\n• ️ PROTECT — We ensure the safety of our communities with robust, comprehensive insurance options.\r\n\r\n• HELP — Our agents provide swift, personalized support to guide every client through their options.\r\n\r\n• PROMOTE — We invest in our workforce with career paths and training for aspiring agents.\r\n\r\n• PROVIDE — Affordable, innovative insurance solutions made accessible through tools like our app.